Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for each visitor and customer that is brought to the site by the affiliate’s marketing efforts. If you are familiar with affiliate marketing already, then you know it is a great way to generate a passive income and make money while you sleep.
“Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.” – Neil Patel
Today we will take a look at some of the groundbreaking affiliate marketing tactic to use in 2020.
Research is something successful people make a habit out of. Affiliate marketers no longer have to spend hours at a time brainstorming content ideas on their computers. Instead, Danielle Edwards from Artonic Web says you should instead take a screenshot, keep them in a file, and then use the ideas you find as inspiration for your next campaign.
“Always be on the lookout for eye-catching affiliate ads as you browse the web. Keep a document or Pinterest board of great ads that you can reference. This helps you in a lot of ways―you’ll stay current on design trends, see what competitors are creating, and be inspired. Plus, when the time comes to create an amazing ad, you’ll be ready.”
―Danielle Edwards, Project Manager, Artonic Web
Keep an Eye Out for 404 Errors
No one wants to click onto a site only to be greeted by the 404 error. This is why a good tactic to employ is to check for broken links on your entire website periodically.
“Something I’ve learned to do over the years is to check my site regularly for broken links. Retailers delete or redirect pages all the time, and there have been times where I’ve been sending people to deleted pages without realizing, missing out on a load of potential commission. I now use chrome extensions like Check My Links and tools like Ahrefs to regularly check my site for broken links to prevent this from happening.”
―Max Robinson, Owner, FishTankBank
Develop a Rapport
Developing a rapport as an affiliate marketer allows you to better tailor your affiliate campaigns to your particular niche. Doing so also helps improve the chances that you will convert. You are essentially establishing yourself as an expert in your niche which, in turn, will get more people to buy the products.
“When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.”
Stay Current with Trends
Staying current with trends is really the only way you can keep up and remain updated. The digital marketing world is always changing and evolving, so keeping up with the latest affiliate marketing trends is a tactic you need to employ to stay ahead and remain relevant.
“There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.”
Keep All Content Natural and Engaging
Another groundbreaking affiliate marketing tactic to use going forward into 2020 is to keep your content natural and engaging for your target audience. You also need to keep your voice and tone that has already been established.
“Content marketing is at the core of affiliate marketing, making it beneficial to both businesses and customers. Customers benefit from the helpful content, and businesses benefit from the resulting sales. Affiliate marketing offers significant income potential to both businesses that offer it and professionals who employ it. Taking the time, energy, and money to create an affiliate marketing website scares away many would-be affiliate marketers, but I think if more people simply tried to affiliate market, they would find it’s easier and more profitable than they had imagined.”
―Simon Slade, CEO & co-founder, Affilorama
Focus on Affiliate Traffic Sources
Finally, you want to know where your traffic is coming from along with the demographics of your audience. Focus your attention as an affiliate marketer on the traffic sources and audience that is visiting your site.
“You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geolocation, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.” – Adam Enfroy, ECOMMERCE MARKETING
With affiliate marketing, you are leveraging the power of influence. When you choose to use these tactics and partner with affiliates, you can tap into a new audience and find better ways to fuel your sales funnel with leads and conversions while also continuing to grow your brand.