Popular Newsletter Templates for your Small Business Marketing!

February 6, 2020
Posted in Blog
February 6, 2020 Madeleine

It can be a bit overwhelming, not knowing where to begin email marketing. There is always so much happening with your business, but you want to avoid bombarding potential customers who already have too many unread emails as it is! Which is why, you must be proactive in sending quality content in a timely manner as to not contribute to the spam in overflowing inboxes.

Thus, following some easy-to-use newsletter templates can help to eliminate the junk, communicate the high priority items, and encourage an end goal objective. This is a starting point, a structure, in which your brand can adapt to expand your business. Here are five popular newsletter templates for your small business marketing which will set you apart from the competition!

Refrain from wordy, jargon-filled content only targeted to a single demographic and keep the message high- level, but intriguing. Pictures that clearly communicate your company’s mission and values will also attract like-minded customers. Inserting personal messages via videos is also another opportunity to bring the face and voice behind your company to the forefront. Really, the end goal here is to cast a net with these points of contact and gather as many opportunities for customer retention.

Template #1: Welcome Newsletter

Objective: This is a great opportunity to clearly communicate your brand and welcome a new member to your company’s community. This individual just consented to agreeing to receiving your emails. This is exciting. Make the first impression inclusive, informative and justifiable to their getting involved.

welcome image

This is also an opportunity to be personable to a potential customer that you have not yet met, and may never, meet face to face. Inserting the customer’s common name into the email is chance for the individual to feel personally contacted by your business. If there is anyway to engineer a further engagement with this individual, this is a chance to take it! Keep in mind, that this may not be the appropriate time to further promote transaction. There will be other opportunities for you to achieve that task. For now, the focus is simply to be welcoming. You only get to make a first impression once!

Welcome insert name,

Thank them for subscribing to your company’s newsletter

Describe what you can do for your reader

Provide opportunity to learn more via website, email, telephone, social media

Link to unsubscribe

Template #2: Reoccurring Newsletter

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Objective: With any following, your audience genuinely wants to be informed of general company updates. This is an opportunity to further spread your company’s personality and provide an opportunity for receivers to share. If your business provides customers a service, be sure to give them the option directly in the newsletter to book an appointment. If your platform is either service or goods-based, this type of newsletter is the perfect place to offer promotional opportunities, such as the customer referral discount which can significantly increase your customer reach.

Introduction

What’s new

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What’s changed

Keep in mind

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Conclusion

Provide opportunity to learn more via website, email, telephone, social media

Link to unsubscribe

Template #3: Special Announcement!

Objective: Spreading word of one-time events, such as special pricing, upcoming deals, or holiday-inspired products, can be accomplished through email. In fact, this is one of the most common ways that companies can provide an enlightening email to inspire readers to forward to other individuals.

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It is important to note that due to data overload and an overabundance of urgency in the digital age, the subtitle of the special announcement is critical in this case due to the risk that the email can be easily ignored if does not speak with your target audience.

Introduction

Special Announcement

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Details/Timeline

Call to Action (Book your viewing/appointment now)

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Conclusion

Provide opportunity to learn more via website, email, telephone, social media

Link to unsubscribe

Template #4: Ongoing Event

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Objective: Maintaining interest of an ongoing event (as opposed to a one-time event) can be challenging. The first step is to create attraction and spread awareness. The next step is to encourage committed curiosity through relevancy and interest. You will want to represent through this content that you are willing and able to evolve with your customer base to suit all their needs. A stagnant, copy-paste ongoing event newsletter will struggle to keep customers’ attention. This is another chance where picture and video can stand out and communicate the goings-on more efficiently then text content. This content could also be supplemented well through similar content posted through other mediums of digital marketing such as social media.

Personalized Welcome

Reminder of Mission, Values, Product Offering

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What’s new this week/month

Details of event

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Conclusion

Provide opportunity to learn more via website, email, telephone, social media

Link to unsubscribe

Template #5: Follow Up

Objective: When one of your customers takes any action on your website, you’ll want to be prompt and show that you are there to help with any potential inquiry, that you are reactionary. This is an opportunity to reach out to them after they have completed a task, such as attending an event or making a purchase. Showing gratitude to their involvement demonstrates your appreciation and communicating that you are there for anything else shows support.

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The follow up contact is also a chance to gain significant data and honest feedback in order to improve for the future. Providing a link to a quick survey or form provides your customer a chance to let you know how their experience has been from their perspective. If it is positive, behaviours to continue or capitalize on can be identified. If negative, lessons can be learned, but more importantly, this type of feedback can stay private.

Personalized Welcome

Thank the customer for their action

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Link to feedback survey

Prompt for assistance

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Conclusion

Provide opportunity to learn more via website, email, telephone, social media

Link to unsubscribe

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