With Google’s ever-changing algorithm, it can be hard to know what SEO tactics still work and which don’t. For example, are backlinks still important for SEO? In this post, we’ll look at the latest findings on backlinks and dive into how you can start getting them for your website. So, if you want to boost your SEO strategy, keep reading.

Types of Backlinks 

There are generally three types of backlinks that you will come across:

1. Dofollow Backlinks

It would help if you focused on getting dofollow backlinks. A dofollow backlink is simply a link from one website to another with no restrictions. Google’s spiders will follow the link to your site and pass on link juice when they crawl the site. This link juice helps your website rank higher on search engine results pages (SERPs).

2. Nofollow Backlinks

Nofollow backlinks are not as valuable as dofollow backlinks, but they still hold some weight. A nofollow backlink is a link with a rel= “nofollow” tag. This tag tells Google’s spiders not to follow the link; thus, they do not pass on link juice. However, they can still help increase your website’s traffic and brand visibility.

3. Reciprocal Links

Two websites can link to each other reciprocally via reciprocal links. In the past, they were a common way to build backlinks, but they are not as popular or valuable as they once were. Google now prefers one-way links because its algorithms have changed. However, reciprocal links can still benefit if placed on high-quality websites.

Benefits of Backlinks 

There are many benefits that you can get from backlinks. Here are some of the most important ones:

Improved Rankings

The major benefit of backlinks is that they can help your website to rank higher on the search engine results pages. Search engines (such as Google) place a lot of importance on backlinks when ranking websites.

More Traffic

It is possible to increase your website’s traffic by adding backlinks. Users who click on a backlink will be taken to your website. If you have many high-quality backlinks, you will likely increase traffic. 

Better Branding

Branding and building trust is possible with backlinks. Users will perceive your brand positively when they see backlinks from high-quality websites. By doing this, you can increase user trust in your brand and increase sales.

Increased Authority

Backlinks can also increase your website’s authority. It shows that your website is an authoritative source of information when you have a lot of high-quality backlinks. Rankings and traffic can both be increased by doing this.

Improved SERP Rankings

Having backlinks on your website can also help you rank higher in SERPs. When determining a website’s ranking, Google uses backlinks as one of the factors. If you have a lot of high-quality backlinks, then you are likely to see an improvement in your SERP rankings. Backlinks are still relevant and play an important role in SEO. 


So, are backlinks still relevant for SEO? As you can see above, they certainly are. However, they are not as important as they once were. Since Google’s algorithms have changed, other factors such as user experience and content are now more important. Nevertheless, backlinks are still valuable in SEO and can help your website rank higher on the search engine results pages. To improve your website’s SEO, you must create high-quality content and improve your user experience. However, backlinks can still be a valuable part of your SEO strategy and help increase your traffic and brand visibility.

Need some SEO-optimized content? See what we have to offer at Content Refined here.

Get a FREE consultation.

Book a Free Consult