Common SEO Mistakes Social Media Marketers Make

Social media is a great tool for businesses. It has revolutionized the way we market businesses. It can be more budget-friendly, and any type of business can utilize social media. The effectiveness of a social media marketing strategy relies on how it is implemented. If done well, social media can increase your website rank in search engine results.

It is also easy to make mistakes with your social media presence which will have a negative impact on your SEO. Fortunately, social media also makes it easier to correct mistakes and get back on the right path.


The Importance of Social Media Marketing

Social media is the biggest tool nowadays for establishing your brand, engaging with your audience, and driving sales. It is an essential part of your overall business marketing strategy. Through social media you can have a direct link to your customers and target audience, allowing you to drive sales.

How did it become this way? According to the 2018 Global Digital reports from “We Are Social and Hootsuite”, there are currently over four billion people worldwide using the internet each month. Yes, billion. This is over half of the world’s total population. The internet is a massive, worldwide platform that businesses should, and perhaps need, to take advantage of. With this many users, it is important for businesses to use SEO to boost their website rank- allowing their site to be among the first to pop up in a search result.

In social media marketing, there is no such thing as waiting and hoping that you will suddenly have increased website traffic. Marketing your business successfully on social media must be strategized and then effectively implemented. A lot of startup businesses and small businesses underestimate the power social media has and how it affects their SEO.

Businesses more familiar with social media marketing can also be making mistakes as well. As mentioned previously, mistakes on social media involving SEO can be easily corrected. What SEO mistakes are you making?


Not Properly Branding on Social Media

 You can cause a negative impact on your SEO by not utilizing social media as a branding tool. Businesses can use social media to expand their reach, interact with their audience, spread content, and give their brand a voice. Another great benefit is that your activities on social media can improve your ROI.

Your audience is likely to favor your link over another on the basis that they recognize you when you invest in your brand. Link back to your sites whenever you have the opportunity. You can also put keywords in your bios on your platforms (which you should keep updated) to increase your SEO. Google will be able to categorize your business, and your customers will be able to understand what your business is about at a glance.


You are Focused on Follower Counts

 The amount of followers you have does not correlate to your search rankings or success. This is mostly because Google does not categorize platforms such as Facebook and Twitter as social sites, but rather as regular websites. Some followers are also not going to be customers nor do they fit into your target audience. Many accounts are bot profiles while others follow accounts in hopes of gaining followers in return.

The best way to boost your rankings is to shift your focus from acquiring followers towards producing quality content to distribute to your target audience. Organically building a following of people in your target audience will boost your search rankings through their involvement with your posts.


Not Enough Quality Content

It can be easy to be slow with content on social media platforms if you have a few different ones to manage. Posting consistent, high-quality content is key for your business and SEO. To effectively do this, you need to adapt your content for each platform. Some platforms require visuals to draw in attention, such as Instagram, while a platform like Twitter needs a concise but engaging brief to get clicks.

Do not just throw content together because you haven’t posted in a while. Google is an expert at recognizing good content versus content your audience is not looking for.  Marketers can’t just add a bunch of keywords into the content and expect it to do well. Google will not boost your content simply based on keywords, but by the content surrounding the keywords.


Your Keywords are Not Relevant

A common misconception is that using general keywords will appeal to a broader scope of people; this is not true. First, you need to narrow in on a specific audience. Who is your ideal target audience? Ask yourself some defining questions about your target audience:

  • Do you want to reach males, females, or both?
  • Where do they reside? Do you need to zero in on a certain region, state, city?
  • What are their biggest issues? Why are they researching your keywords?
  • What is their educational background?
  • What are their wants and needs?

Keywords that you choose need to be relevant to your buyer persona- the ideal person created by answering the questions. To increase your SEO, it is better to use what is called long-tail keywords. This consists of three to four words that create a keyword phrase. It is extremely specific to what your business and what you are selling. There are also programs available that will monitor how relevant keywords are performing so you can have better insight into your keyword metrics.


You Don’t Have Share Buttons

Let’s say a customer is viewing a well-written piece of content on your site and they want to pass it along to someone else. If there is no share button or it involves a complicated process, then that person will be deterred from doing so. You want to have easily accessed share buttons on articles and web pages. This will increase the number of interactions on that web page which correlates with a boost in your page ranking.





Social Media Automation: A How-to Guide

They say that numbers do not lie…and the numbers on social media marketing are extremely encouraging. According to surveys conducted by Statista, there are more people on various social media platforms now than ever before (of course, that is something of a given). Nevertheless, let’s take a look at some of those figures so that we have a clear picture of what we are talking:

What these numbers are saying is simple: your market is most likely on one social media platform or another because over 3.2 billion people worldwide now have access to the internet. Therefore, social media marketing should be a huge part of your overall marketing strategy if you want to remain relevant and competitive in this current market.

About Social Media Automation

How many times have you spent the better part of a workday on Facebook or Twitter and swore that you would never do that again? Yes? Social media platforms can act like vortexes that simply swallow your time. As a business owner, this is not something you want to get caught up in considering you still have other pressing matters to attend to such as actually creating a product or service to sell.

However, the fact that billions of your potential customers all frequent these platforms every single day means that social media marketing isn’t something that you can ignore either. It is important for you to find a balance between the two:

  • How to carry out effective social media marketing without spending all day on Facebook
  • How to cut down how much time you do spend on Facebook and still be responsive enough to your followers while taking care of other sectors of your business.

That is where social media automation comes in. With the right kind of strategy, social media automation can help you condense hours of social media work that goes on throughout the day and bundle it down to just 30 minutes of actual work for you.

Practical Steps to Social Media Automation

The trick is to automate most of your social media marketing tasks so that you have enough free time to do other things while remaining engaged enough with your audience to make them feel special. This calls for the creation of an intuitive system that may need correction from time to time. Here are four of the main steps you need to follow:

  • Understand when you should and shouldn’t automate your social media presence
  • Choose the right kind of social media automation tools
  • Create an ideal social media automation schedule
  • Stay in tune with the conversation

Every single of these steps has to be in sync with the rest of your social media automation process is to be a success.

Understand When You Should and Shouldn’t Automate Your Social Media Presence

There are some things that just simply need a human touch and should not be automated. Sympathy messages and responses to complaints, for example, need to be addressed individually and an appropriate response crafted by you. You can, however, automate things like:

  • Content distribution: sharing relevant content with your audience is highly appreciated and encourage. Be mindful of the “5-3-2” Rule that says: out of every ten pieces of content you share – 5 should be from other sources; 3 should be from you; 2 should be funny or personal to humanize your brand.
  • Funny or personal blurbs: these are not time sensitive and can, therefore, be automated
  • Your new posts: you can make it so that every time you publish a new post it is automatically shared on all your social media platforms

Once you find a system that works while still giving your audience that “humanized” feeling then you can rinse and repeat it all through.

Choose the Right Kind of Social Media Automation Tools

You simply must find a tool that suits your specific needs. There are platform-specific tools such as Bundle Post for Twitter or “Post Planner” for Facebook. There are also other tools that can be used across platforms such as Spokal. The idea is to choose a tool that allows you to easily do what you want to do with your social media feeds without you necessarily having to go to Harvard for a computer programming degree.

Create an Ideal Social Media Automation Schedule

Simply bombarding your audience with endless tweets and updates will not work. You need to create an ideal schedule for your social media automation. A schedule that is guided by your social analytics. Look at these kinds of numbers:

While these numbers should act as excellent guides, it is often best to be specific to your business. That is why you need to use tools such as SocialBro to analyze your own niche to come up with the ideal automation schedule specifically tailored for your audience.

Stay in Tune with the Conversation

There is no other practical way to stay in tune with the conversation than to have tools such as Google Alerts or Mention working for you. You also need to turn on all your notifications, so you do not miss anything important or exciting without necessarily being logged in to any social media platform all the time.

Even though automation makes it easier to manage your social media engagement and marketing, you still need to set aside some time to actually be present on the various social media platforms. This is the only way through which you can truly engage with your audience and get a feel for the nuances that are always part of every conversation.


Week Four of the “Creators in Our Corner” Series

Welcome to Week 4 of the “Creators in Our Corner” series! Today, we will be shining the spotlight on another creator from Laura’s team. Without the dedicated and talented work of Julia and our other creator’s, the team wouldn’t be as strong as it currently stands.

Good content creators are the backbone of any successful content marketing campaign, and our team definitely shows this day in and day out!

Here are a few fun facts about Julia!




  1. She is a diehard Kansas City Chiefs football fan
  2. Has a bachelor’s degree in Journalism
  3. Loves bad 70’s horror movies


Why did you choose a remote writing position with Content Refined?

Writing has always been a fun way for me to enhance my creative writing skills. By pursuing jobs where I can write remotely, I’ve been able to enhance my career on my own preferred time schedule while also increasing my overall writing skills with each new topic I write.

On behalf of everyone at Content Refined, we want to give Julia a big thank you along with all our other passionate content creators!

Who Will Make the Cut? Deciding What Content to Cut or Keep from Your Site

Your company’s website is what draws in your audience. If your site contains a lot of sloppy writing, confusing content, or seems untrustworthy, you’re going to lose sales no matter how good your services or products are.

However, if your website contains great writing and provides quick information, you’ll be able to draw in a wide range of customers who want your products or services.

This applies to all websites, including ones about pets, health and wellness, finance, or e-commerce. It doesn’t matter what it is you’re trying to get across to your audience: if the work is sloppy, doesn’t make sense, or isn’t applicable to your site at all, you will lose business.

That is why we’re going to discuss what you should and should not keep on your site, and hopefully, give you tips on how to draw in and keep your audience!


Keywords are important when including written content on your website because they help customers find you when they do blind searches on the internet for content.

For instance, if you have a website devoted to pets and provide tips on how best to care for them, you might want to include keywords such as, “healthiest food for dogs” or “pet dental hygiene.” Your biggest goal is to include keywords that are relevant to what people will be searching.

However, you do not want to fall victim to keyword stuffing; this will make your content seem untrustworthy and sloppy. Search engines and human readers will steer clear of your content if they find that in your content you are overusing and cramming keywords into an article – it’s unreadable.

Try your best to include keywords for your content, but avoid overusing them, because you only need a few keywords to make your content stand out on search engines.


When writing content for your website, remember that your audience is looking for a quick read: not a novel. It would help if you always tried to cut down long paragraphs to make them more concise, 3-5 lines, and to the point!

If you’re writing an article about your finance business, you don’t want to have long and in-depth paragraphs discussing, for example, how interest rates affect your loans. Chances are your audience isn’t looking for an in-depth look at how their loans will be affected by the change in interest rates. Because of this, try to keep your paragraphs to the point and understandable for a general audience.

If you feel that a topic needs more information, then chop up your data to make it easier for your audience to digest! Again, they are looking for a quick and informative read, not a textbook.

Old Hyperlinks

Most websites will use internal links in their content to boost their searchability, provide more useful information about a subject, and increase page views and time spent on the site. While this might be so, old hyperlinks aren’t going to help you.

Every so often, you should go back to older content and double check that your links work and still provide enough information. You can even boost your search results by changing out old links for new links; this will also provide new information and keep your content fresh.

Changing out old hyperlinks can be tedious, but it’s a great way to boost your site views and even engage new audience members.

Delete Long Boring Intros

Creating proper introductions are hard. When writing content for your website you might not want to skip right to the point. Instead, you want to write background information and warm the reader up before getting to the main point.

However, many readers won’t stick around for all of that. The audience is looking for something to captivate their attention and give them answers right away.

Remember, your website isn’t a book, and your audience isn’t looking for complicated language or a slow, measured flow. They want something to give them answers, and you want them to buy your products or services.

If you don’t give your readers what they’re looking for in the first few sentences of your content, the reader will find answers somewhere else.

What you should consider doing is changing your intro sentences into something short and to the point. Our intro sentence is a good example. The first sentence of this article is, “You company’s website is what draws in your audience.” In that one sentence, we’ve told you why reading this article is important and brings the readers attention to what is going to be said.

The rest of the introduction expands on the first sentence by explaining how website content writing can be good, or bad, for your company’s business. It finally goes on to tell you why you need us because it doesn’t work for you just to want to do better. Instead, this article is telling you what you need to know.

Every single piece of content on your website should do this. If readers don’t know why they should invest their time in reading what you have to say at the beginning of your articles, they will go elsewhere.

A good rule of thumb is to remember to answer these questions in your intro:

  • How are you going to help the readers?
  • What are you going to try to teach them?
  • What goal are you trying to help them achieve?
  • Why should readers care about what you have to say?

If you can answer these questions in the first couple of sentences of your website content, you’ll be able to captivate your readers’ attention and, hopefully, get them to purchase your product or service.

Final Thoughts

Knowing what content you should keep or cut from your website can be difficult to figure out. That’s why if you follow the easy tips we’ve said here in this article, you’ll be able to draw in an audience and persuade them to purchase what you’re selling.



How to Use Competitive Analysis to Your Advantage

Even though competition in business can be scary, the mere fact that you have competitors is a good sign in and of itself. It shows you that you chose a field with a great market share potential.

The same earning potential you saw has also been identified by others. Now it’s just a matter of who will do the best to capture a bigger chunk of the market. That is where competitor analysis comes into play.

If your business is to grow and remain relevant, then you need to identify a few things:

  • Critical market gaps in your industry
  • Consumer needs
  • Current and future trends
  • Competition

If you do everything else but fail to analyze your competition you run the risk of being overrun and outsold in your own field. Competitor analysis is not about copying what your competition is doing (although sometimes this is called for); it is about analyzing your own strengths, weaknesses and those of your competition to try and find an edge that will position you as the industry leader in your own niche.

Competitor analysis is not a one-time occurrence but an on-going activity that should be undertaken periodically if you want to stay ahead of the curve.

How to Quickly Conduct Competitive Analysis

There is a good chance that you won’t be able to find each and every single person, business or website that is in direct competition with you. The truth is you really do not have to.

All you have to do is find the best in your field; businesses or websites that are doing significantly better than you are at the moment. The easiest way to do that is to use a number of tools.

  • Find your competitors using keywords on Google: The fastest way to cast a wide net is to input your desired keywords on Google’s search box and see what comes up. The websites that show up on the first page of Google’s results page for those keywords belong to businesses that are competing in the same niche and the fact that they show up before your website does mean that they are doing a much better job at ranking for those keywords than you are at the moment.
  • Use available tools to carry out an in-depth analysis: There are tools such as Ahrefs where you get a full list of competing websites and an analysis of what makes them so powerful. You can use that or other tools such as Keyword Spy, or Alexa to get more insight into your competitors.
  • Categorize your competitors: You cannot go after everyone right off the butt. You need to categorize your competitors to determine how much effort goes into each analysis.

Once you have categorized your competitors, you should take the time to go through their websites and find out what it is they are doing above and beyond what you are doing to attract and retain customers:

  • What kind of product positioning they have?
  • How well their websites are structured
  • What kind of customer experience do they offer (you can gather this information from their social media and Yelp pages)
  • Look at their pricing and offers
  • Look at how they handle shipping or money back guarantees

You could even sign up for their newsletter just to see what they have cooking and how they communicate with their customers. The idea is to be so familiar with your direct competitors that you can anticipate their next move or better their marketing strategies.

How to Use Competitive Analysis to Your Advantage

The very first thing that every savvy business owner understands is that it is about much more than just beating the competition. As a business owner, you are in the business of pleasing your customers.

As such, simply running a competitor analysis and coming up with ways to outmaneuver your competition without paying attention to what the customer truly wants will amount to a waste of time.

You need to do the following if you are to succeed:

  • Carry out a thorough analysis of your strengths and weaknesses
  • Study your competition (their strengths and weaknesses as well)
  • Study your idea customer (what is they want and need)

Only once you have all the facts appertaining to those three issues will you be in an excellent position to compete in the market and possibly outsell your competition.

The late Theodore Levitt, renowned Harvard Business Professor, once said this about customer satisfaction:

“People don’t want to buy a quarter-inch drill; they want a quarter-inch hole.”

That phrase clarifies everything you need to know about how to use competitive analysis to your advantage. The entire idea behind it is that you should combine everything you find to try and understand the kind of solutions your customers need.

Once you identify and see how your competition is going about meeting those needs, then you can position yourself better to be a force in your own niche.

What are the Benefits of Competitive Analysis?

The benefits of competitive analysis are rather straightforward:

  • It helps you identify and learn the landscape in which your business operates
  • It helps you identify and understand the marketing strategies employed by your competition
  • It helps you identify opportunities for co-operation with other brands
  • It highlights your strengths and weaknesses within your market
  • It helps identify mistakes that your competitors have made so you can learn from them
  • It better equips you to counter competitor plans
  • It helps you to identify market trends and gaps

Best of all, however, is that it helps you understand what your customers need. You can see that by studying the trends and their buying habits. Also by seeing which kind of marketing strategies work best.

Competitor analysis is essential not only to help you identify who your competition is and what kind of landscape you operate but also to show you your position in the market segment.

If your business is to grow and propel itself into the forefront, then you need to know what those who have already achieved that fit did to get there. Once you know that, you can go about formulating better strategies that will give you even more success.