Once a surefire way of increasing your organic search rankings on search engine results pages (SERPs), the value of link building has become a somewhat debatable topic in the search engine optimization (SEO) community. With the rollout of their various updates, Google has demonstrated that having a high number of low-quality links won’t help your rankings like it has in the past. This leaves many marketers wondering: is link building even worth it anymore?


Absolutely. Despite Google cracking down on black hat SEOs, link building remains an essential part of any website’s SEO strategy. In order to do so effectively, however, you need to keep one thing in mind: quality over quantity. These days, a site with a few high-quality backlinks will almost certainly outrank one with a bunch of low-quality links.


So, if you haven’t worked link building into this year’s SEO strategy yet, you may want to start giving it some thought. Here are the benefits of link building in 2022.


Expands Your Network

While there are various legitimate link-building strategies out there, one popular method involves reaching out to others in your niche. You can offer them information, do a guest post, or provide them with some other type of service in exchange for backlinks. Not only will you get those all-important backlinks, but you’ll also have a great excuse to network with others.


Networking can mean great things for your website. For example, it can help build up your brand’s reputation among your peers. This can open up doors and opportunities you may not have otherwise thought possible, so it’s certainly worth giving this link-building strategy a try.


Establishes Your Website as an Authority

Websites that feature high-quality backlinks from reputable sources are often seen as more trustworthy than others, both by Google and the general population. Think about it: would you really trust the information from a website with a ton of spammy links over one with a few high-quality ones? Probably not.


This trust is essential to establishing your website as an authority in your niche. This means that people may begin to specifically search out your site when looking for relevant information, which is great for SEO. Once you’ve reached this status, you’ll likely find that your website has crept up in the rankings, which can lead to even more backlinks.


Greater Visibility and Traffic

Since high-quality backlinks can help improve your rankings on SERPs, they can make your website more visible to potential visitors. In fact, if you really want to be seen, you need to get on that first SERP, as nearly 75% of users don’t even look at the other pages.


Then, once you’ve established that visibility with your backlinks, you can begin to expect more traffic. People actually need to be able to see your website if you want them to click on it! Generally, the higher your ranking the more traffic you can expect, as moving up even one spot can increase click-through rate (CTR) by nearly 31%.


While link building is an essential part of any SEO strategy, it’s not the whole picture. If you need some help with your website’s SEO, click here to request a quote from Content Refined today!

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