The demand for content across all sectors continues to grow in 2025. Around 70% of people say they want to learn about a company by reading an article or blog post rather than seeing an advertisement. Close to 50% of people say they look at three to five pieces of content before making major purchasing decisions.
Yet, according to data gathered by the CMO Club, 55% of business-to-business marketers say they struggle to produce enough content to compete online, and around 70% say they don’t have enough time to create content. Almost half also point to creating content that engages their audience as a major marketing challenge.
What’s true for B2B marketers here is also true for B2C marketers. In a world where content still reigns as king and technical innovations disrupt daily, marketing teams often face bandwidth bottlenecks, challenges of scale, and frustrations as day-to-day content creation tasks leave little room for strategy.
Internal marketing teams that partner with the best content writing companies for support can scale production without burning out existing resources. External support also helps you fill in specialized needs like complex SEO strategy, thought leadership, and multimedia development.
The best content writing companies complement rather than replace internal teams, adding strategy and execution when bandwidth or expertise is limited in-house. Here are 3 top content writing companies to support your marketing team now:
- Power Digital Marketing
- Stellar Content
- Brafton
Power Digital Marketing
Founded in 2012 and headquartered in San Diego, California, Power Digital Marketing is a full-service agency that combines data-driven strategy with creative execution. The company was established to help brands grow faster through measurable marketing campaigns.
With offices across the United States, Power Digital offers services that include SEO, content creation, public relations, and paid media. Its specialty lies in integrating content with performance marketing, providing internal teams with a partner that can deliver storytelling and tangible results.
How it helps support marketing teams
Power Digital supports marketing teams by blending content creation with performance marketing, which reduces the creativity burden of internal staff while supporting a measurable impact. Offerings include:
- Content strategy aligned with broader digital marketing campaigns
- SEO-focused writing designed to attract and convert audiences
- Paid media, PR, and influencer outreach to extend content reach
- Analytics and reporting dashboards to measure campaign effectiveness
Stellar Content (formerly Crowd Content)
Stellar Content was originally founded as Crowd Content in 2011. It rebranded in 2024 to reflect an expanded role as a full-service content partner. The company is based in Victoria, British Columbia, and has a network of global contributors.
Crowd Content was initially created to connect businesses with expert writers at scale. Today, Stellar specializes in supporting SMBs and enterprises with flexible service tiers. It offers a self-service content order option, flexible hybrid approaches, and fully managed strategies that include SEO analytics and optimization.
Its specialties include SEO-focused writing, content strategy, and capturing AI overview citations designed to boost brand visibility. Stellar provides a wide range of content creation support for text-based products, and it can also help with media creation like videos and infographics.
How it helps support marketing teams
Stellar Content provides support that works as a true extension of in-house teams. Flexible tiers let you scale content production in a way that works with your team structure and internal workflow. Whether you select self-service content ordering or fully managed services, you get access to a global network of vetted writers and editors with experience across a range of industries.
Other ways Stellar supports internal marketing teams include:
- Content strategy. As part of its rebrand, Stellar brought on SEO experts to help support optimization strategies and increase content visibility for clients. The content managers, writers, and editors are also all experienced in creating strategic briefs and content with SEO in mind.
- Support for multimedia. Stellar offers support for infographics, video scripts and videos, and other multimedia deliverables to help you reach audiences across numerous channels.
- QA support. Hybrid and fully managed service tiers include dedicated content managers to bridge the gap between your internal teams and Stellar’s freelance work engine. You can also add on editing, subject-matter expert reviews, and other layers to support optimized, publish-ready content that reduces work for your internal teams.
Beyond content writing, Stellar helps brands connect marketing assets to measurable results. It focuses on visibility in modern search, including capturing top rankings and AI features as well as featured snippets. Case studies, like Stellar’s work with 1-800 Contacts, show how this approach can transform brand authority and online performance.
Brafton
Brafton was founded in 2008 and is headquartered in Boston, Massachusetts. It has additional offices in Chicago and San Francisco. Brafton was created to help businesses publish consistent, high-quality content that drives traffic and conversions.
The agency specializes in full-funnel marketing support and offers services like blog writing, video production, email marketing, and graphic design. Its strength lies in helping marketing teams execute multi-format content strategies and measuring ROI.
How it helps support marketing teams
Brafton provides a wide range of content services under a single roof, which can help your internal staff execute multi-format campaigns more efficiently. It offers:
- Blog, article, and white paper writing to support ongoing publishing needs
- Video production and graphic design for multimedia content strategies
- Email marketing support to nurture leads and retain customers
- Analytics and ROI measurement tools to prove the value of content initiatives
Choosing the best content writing companies for your needs
If you’re scaling marketing processes and want to select a partner to support your efforts, start by thinking about content strategy versus content marketing. Strategy sets and supports your long-term vision, while marketing execution ensures consistent production and distribution. The best content companies may support one or both, so understanding your needs can help you select the right partner.
For example, if your team is looking for a full-service marketing partner, Power Digital Marketing may be the right fit. But if you want a flexible partner that can scale production while ensuring quality and helping you capture modern service visibility, Stellar Content is the clear choice.
