Google retained close to 90% of search engine market share as of August 2025, proving that search isn’t dead — and neither is SEO. In fact, you could argue that superior SEO content writing services are more important than ever. According to data from Semrush, text relevance is the most important ranking factor in Google search results for 2025. Plus, tried and true SEO best practices are just as important for LLMs and AI search.
A good SEO content writing service goes beyond general copywriting. These providers also work on optimizing content for SEO, ensuring it ranks in search engines while still engaging human readers. That includes blog posts that answer audience questions, product pages optimized for discovery, and white papers that help you build topical authority. Unlike other content writing service providers, agencies and platforms that include SEO services layer keyword research, formatting, and technical optimization onto strong storytelling.
SEO work connects content directly to strategy. It’s easy to lose sight of the fact that content strategy is more than content writing; it involves planning, execution, and alignment with your business goals and trends in SEO. Today, that means optimizing content for Bing as well as Google and optimizing for emerging AI-driven models like ChatGPT and Google AI overviews.
Here are seven top SEO content writing services to help you rank quickly across traditional and new search experiences:
- The Urban Writers
- Victorious
- Stellar Content (formerly Crowd Content)
- WordAgents
- Skale
- Textbroker
- Compose.ly
The Urban Writers
The Urban Writers was founded in 2018 in Toronto, Ontario. At the time, the founders were struggling to connect with writing services that left them with a great experience. Wanting a collaborative and seamless connection with content creators, they decided to create their own platform to provide that experience for others.
Today, The Urban Writers focuses on providing high-quality content creation and collaborative client experiences. It works with a vetted freelance network to provide those services.
SEO Services
The Urban Writers connects customers with vetted creatives, including content writers. Via the platform, SEO-trained copywriters provide:
- Optimized use of up to five keywords provided by the client
- A quick analysis of existing content related to keywords to support content that fills the gaps
- Creation of content plus SEO title and meta descriptions
- In-depth internal and external page linking
- A researched FAQ section to help capture search properties like People Also Ask
This service doesn’t seem to provide in-depth strategy. Instead, the writers and editors understand SEO needs and can build content on top of a strategy you already have.
Other Services
The Urban Writers also provides cover design for books, fiction and nonfiction book writing services, content translations, and illustration services.
Victorious
Victorious was founded in 2013 in San Francisco, California, to provide search and SEO services to businesses by combining content, search engine optimization and other offerings. This company focuses on SEO content writing and related services.
SEO Services
Victorious provides comprehensive SEO services, including:
- On-page SEO optimization. The company helps you refine page elements like headers and metadata and offers suggestions for structured data to capture features like rich snippets.
- Keyword and competitive research. SEO analysts identify high-value keywords and analyze competitor content and performance to find opportunities for content that could drive more traffic to your site.
- Technical SEO. Victorious may help you address issues like mobile performance, site speed, and indexing issues to support search efficiency.
- Off-page SEO. Content teams can help build authority for your brand with off-page tactics.
- Link building. The team can help you secure high-quality backlinks that boost the authority of your domain.
- SEO audit tools. Ongoing analytics helps you benchmark performance and make continuous improvements in SEO.
Other Services
Victorious also offers answer engine search optimization (SEO for AI search), content writing services, and WordPress managed hosting for websites.
Stellar Content (Formerly Crowd Content)
Stellar Content‘s roots go back to 2011, when it launched in Victoria, British Columbia, as Crowd Content. Early on, Crowd Content was a freelance writing marketplace designed to connect businesses with content creators who could generate high-quality content.
By 2024, the company had grown beyond the marketplace structure, though it still retains a self-serve function for clients who desire it. With a rebrand to Stellar Content, the company repositioned itself as a full-service content partner. Today, Stellar provides scalable written content, visual assets, SEO strategy, and brand alignment services.
SEO Services
Stellar’s SEO content writing services include two main service tiers:
- Self-serve. Businesses can order content directly from Stellar’s vetted freelance network, paying per piece or per word and managing their own briefs and SEO requirements.
- Managed. There are three options within this tier:
- First is a hybrid managed service that blends self-service ordering with editorial and content management support, offering flexibility while adding quality oversight.
- Second is a fully supported service that connects clients with a content manager and support team that handles the content creation process, from brief creation to editing and content delivery. Content strategy is an optional add-on.
- The third managed option is all-inclusive. It provides everything that the second option does but also includes content strategy instead of having it as an add-on service.
The 2024 rebrand from Crowd Content to Stellar signaled the company’s expansion into expert SEO strategy and content services designed to maximize reach. Stellar doesn’t just create content; it builds frameworks that connect keyword strategy, brand voice, and distribution for long-term visibility.
A key part of this approach is helping businesses optimize for AI overviews and other emerging generative search experiences. Stellar specializes in creating authoritative content with clear AIO citation opportunities, helping ensure brands show up in Google’s evolving AI features as well as traditional results. For example, Stellar worked with 1-800 Contacts to create blog content that exceeded client expectations, capturing featured snippets and AI overviews to boost the brand’s search authority.
Other Services
The flexible three-tier service approach lets Stellar provide the level of SEO content writing services clients need. It can handle the entire process, from ideation to analytics. Stellar works with vetted freelancers and internal team members to create written and visual content, including videos and infographics.
WordAgents
WordAgents was founded in 2014 in Reston, Virginia, by individuals who wanted to help business owners scale online visibility with content and strategy. It works to deliver consistent content that lets clients focus on their core business with reduced in-house content creation burden.
SEO Services
WordAgents offers SEO content strategy services that include:
- Discovery. SEO strategists study your market, competitors, and current content to identify trends and opportunities.
- Keyword strategy. A data-driven keyword plan is created, including long-tail and competitive terms to target with content.
- SEO framework. Content structure is determined, which might include topic clusters, content pillars, internal linking, and other factors.
- Content creation. Experienced writers and editors create optimized content following the framework.
- Publishing. The team helps you publish the content, which may include formatting, writing metadata, and ensuring content is live.
- Results. Analytics let you track content performance to understand ranking improvement and other KPIs.
WordAgents also provides generative engine optimization (optimizing content for ChatGPT and other AI-based search), local SEO services, and SEO-optimized blog writing.
Other Services
In addition to SEO-related content services, this platform provides social media management, content refreshes, and several types of content creation.
Skale
Skale was founded in 2019 and is based in London. It focuses mainly on the SaaS industry and provides SEO and content creation services for SaaS companies and B2B tech brands.
SEO Services
Skale offers SaaS-specific SEO services that include:
- Creating a growth strategy. The agency creates tailored SEO growth plans based on client business goals and market opportunities.
- Performing keyword research. The team conducts keyword research and content modeling to identify low-competition or high-intent keywords that work for each client.
- Conducting on-page optimization. Through continual optimization of metadata, headers, links, and content, the agency works to increase page performance in search.
- Auditing websites for technical SEO. Skale team members run audits to ensure client sites are crawlable, well-structured, and free of performance issues that might negatively impact rankings.
- Optimizing conversion rates. Skale helps clients focus on user behavior and funnel optimization, working on content, page layout, and CTAs to drive higher conversion rates.
Skale’s SEO services include newer practices like generative engine optimization as well as old-school services like link-building.
Other Services
Skale offers a few services that are related to SEO, including content production and website migration.
Textbroker
The oldest of the SEO content writing services on this list, Textbroker launched its first content marketplace around 2007. It has headquarters in Las Vegas and Germany and was founded to meet a growing demand for custom content as SEO importance grew.
SEO Services
Textbroker focuses on scalable SEO content creation and offering clients flexible ways to order and manage projects. SEO services include:
- Keyword-optimized content written by writers trained to follow SEO best practices
- Internal quality control via plagiarism checks and editor oversight
- Managed service options that cover basic strategy, brief creation, and delivery
- Support for multilingual SEO content in English, German, French, Spanish, and other languages
When ordering content via Textbroker, you can choose writers from various quality levels for flexibility in SEO content budget.
Other Services
Beyond SEO writing, Textbroker also provides translations, copy editing, and content for newsletters, social media, and other channels.
Compose.ly
Compose.ly was founded around 2016 in Seattle, Washington, as a content marketplace where clients could connect with freelancers. The goal of the founders was to support businesses in telling authentic and engaging brand stories with high-quality content.
SEO Services
Compose.ly combines a vetted freelancer network with strategic SEO support services, including:
- Keyword research and content brief creation that aligns with target audience search intent
- Content that’s optimized for E-E-A-T to support authority and trustworthiness
- SEO writing across formats including blogs, case studies, white papers, and product descriptions
- Some optional managed content services that include long-term SEO strategy, editorial oversight, and multiple rounds of revisions
- Performance tracking and analytics to evaluate SEO impact over time
Other Services
Compose.ly also provides general copywriting services for press releases, advertisements, email marketing, and web page content that may not be directly related to SEO needs.
SEO Content That Performs
Choosing the right SEO content writing service goes beyond finding someone to put words — even keywords — on your digital pages. It’s about partnering with a team that understands how to blend strategy, optimization, and storytelling so your brand can succeed in traditional search and newer AI-driven environments.
Established practices like keyword research, on-page optimization, and link building are still essential, but the best providers also measure success through impressions and reach and add services like generative engine optimization to their wheelhouse.
The best SEO content writing service for you depends on your campaign goals, business type and size, and strategy needs. Here’s a look at which of these services might be right for different SEO needs.
| SEO Need | Urban Writers | Victorious | Stellar Content | WordAgents | Skale | Textbroker | Contentl.ly |
| Fiction author launching a book or increasing awareness of author brand | x |
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| Full SEO strategy for a SaaS company |
|
x | x |
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x |
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| Fast, budget-friendly SEO for basic product descriptions |
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x (self-serve) |
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x |
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| AI overview optimization for an enterprise |
|
x | x |
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x (for SaaS) |
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| SEO blog posts for small or mid-size businesses |
|
x | x | x |
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x |
| Authoritative SEO content for a highly regulated industry |
|
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x | x |
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x |
| Basic SEO content translations across multiple languages |
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x |
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