There is no denying the power of Amazon in eCommerce. This juggernaut has changed the face of online selling and continues to shape consumer culture. Once viewed as the enemy of small business, the tide has shifted somewhat as smaller businesses have learned to work with Amazon to their advantage.
EasyAzon is an outstanding WordPress tool that allows you to link to Amazon products via your WordPress site. This plugin links your Amazon affiliate code into each URL, ensuring that you get commission through Amazon’s affiliate program. The tool was created by Chris Guthrie, a successful Amazon affiliate, and the proof is in the pudding: Guthrie has earned hundreds of thousands in Amazon commissions. So this tool has been put to the test and proven to work.
EasyAzon is an incredible timesaver: you can create links to Amazon products directly from your WordPress dashboard, versus the tedious process of copying and pasting links between the two sites manually. An easy instructional video guides purchasers through the process of using the tool, and the plug-ins should not affect the speed of your page. Inserting an amazon product link is quick an easy, producing an attractive result on your site, with various options available (image links, text links, link localization, etc). If you plan to promote any Amazon products on your site, this tool is a sound and smart investment.
SEMrush helps businesses understand how their competitors are marketing online and how they can take advantage of others’ successes to grow their own online presence. This toolkit allows you to identify competitors, determine the long-tail keywords they are ranking for, the monthly search volume of those keywords, and where they are getting backlinks. SEO experts can tell you that keyword ranking is essential when performing an SEO audit on your website. By checking out your competitors, you can find some great keyword suggestions to improve your own rankings. With SEMrush you can check out the rank tracking over time as well, to show how your website’s content is ranking over time. Also, its backlink analysis allows each backlink to be traced to its original source, which helps out your overall SEO strategy and link building efforts. Data generated from SEMrush can help you determine the keywords (short and long-tail keywords) that you should be using in your own pages, so it’s a great keyword research tool to incorporate into your SEO strategy. You can even optimize your own on-page SEO by performing an SEO audit on your own website.
One standout feature is SEMrush’s Keyword Difficulty Tool; this allows a business owner to predict the possibility of whether you will rank for a particular keyword based on a number system. Each keyword search on SEMrush will generate a Keyword Difficulty colored number alongside data, helping you decide whether it’s worth the effort to target that particular keyword. As keywords play such a huge role in SEO, this feature is one of SEMrush’s most valuable. There are monthly plans offered from $99 to $399; SEMrush may not be the best bet for a beginner; this is a sophisticated tool geared toward those with some experience in SEO management.
For another great post comparing ahrefs vs SEMRush vs MOZ checkout this one at Marketing by Kevin.
While it lacks some of the keyword management features of competitors, Ahrefs remains a powerful all-in-one SEO tool with one of the largest indexes of backlinks on the web. The Ahrefs tool can be used by businesses to search a database of millions of keywords in seconds, search millions of content ideas to inform content creation for your own pages, search your competitors backlinks, and locate and fix issues within your own site. Business owners can explore Ahrefs’ many useful features in a $7 seven-day trial before committing to a monthly plan.
These tools are just the tip of the iceberg when it comes to SEO strategy management; there are numerous resources available (and new ones coming out each year), with both free and paid options to suit a wide variety of businesses.