Blogging may appear as though it’s on the way out. After all, we are living in a world where everything can either be read to us or learned on video, right? However, blogging is not going anywhere and continues to steadily rise, especially in the form of business marketing.
Numerous statistics back this up, confirming that businesses actually receive significantly more hits if they have a blog on their website. So, now that you’ve decided to add a blog to your website (it didn’t take much convincing, did it?), the question is, do you hire content writing services such as freelance writers or does your company write the articles instead? To answer those questions, let’s take a look at four pros and cons of blog writing services, versus writing them yourself.
You won’t be dividing your employee’s attention
Odds are, your office is already filled with busy employees who don’t have time to take on another project—especially content writing on blogs or other forms of social media for no additional pay. Finding just one person within your own office that even has the time to take on such a project will be difficult, not to mention finding two or three. If you plan on consistently adding entries to your blog, you are not going to be able to ask just one person to contribute to it. After all, they have a full-time job. Hiring a blog writing service will eliminate this problem. When they are writing for you, they are giving you their full time and attention. After all, they’re getting paid specifically to write, and not trying to balance writing for their company’s blog with their full-time job.
A blog writing service can do everything for you
You won’t have to worry about finding someone within your office who know how to do it all when it comes to writing blog posts and article writing; this can all be done for you. Blog writers are professionals, and their business is to know how to write blog posts, while your employees have other business (you know, yours) that they should be tending to. There will be no guessing games with how things are supposed to look, whether they’re edited, and how they might rank in search engines. A blog writing service with professional writers will take care of it all.
Your employees are likely not going to have the time to have your blog post done exactly when you want it. Blog writing services are required to stick to deadlines, and you can best believe that they will have your blog post ready to go when you need it. Posting on a regular basis is important to establishing a blog that readers want to keep coming back to again and again. If you set a deadline for the same day every week, or however often you would like to post an article, your readers can expect quality content from you on a regular basis—and it will keep them coming back for more.
A blog writing service will keep your articles coming for as long as you want, and however often you need. If you assign someone in your office the task of taking up this blogging role, the odds of it being consistent are quite slim. Even if they have time to take this project on this week (or this month), they may not have time to in a few months. As a result, you are left with a long gap in-between posts, potentially losing regular readers in the process. Drip-feeding articles is key.
Setting up expectations around your company’s brand and mission statement
Nobody’s going to understand better than someone who already works for you what it is your company stands for. If you hire someone who has only done basic research into the company, it’s probably going to take a while for them to get what they say right. If you opt for a content writing company, make sure you’re clear on the branding and direction that you want all articles to have.
Your overhead could increase
If you hire an outside writer, your overheads could increase. Depending on the experience of the blog writing service, you may be taking on a significant expense. However, if you’re comparing this to hiring a writer in-house, you could actually be saving money in comparison to that writer’s salary. Plus, a writer in-house might not have the SEO and data-driven expertise that a blog writing service could have. Consider what matters based on your specific needs.
You may already have the best person for the job
Odds are, if you have some decent writers in your office, you are already going to have the best person for the job. After all, who knows more about your business than those who already work for you? You already know which of your employees knows the most about what subject. It might be easier and more time efficient for that person to write an article on a subject that they already know a significant amount about as opposed to trying to find someone who has a general grasp on it.
You lose some control over what you’re publishing
If someone in your own company has not written your blog posts, you are not going to have complete control over what it is you’re putting out there. Obviously, you are going to give both the topics and the final approval, but blog writing services may only offer so many edits if any. You may be stuck with an article that doesn’t 100% match what you’d like to put out to reflect your business style.
All in all, there are definite pros and cons to blog writing services. It’s best to take a look at your company’s current needs and evaluate what you really have the time and resources for. The whole point of having a blog is to make the best decision for your company—and gain valuable customers along the way!