Did you know that the average click-through rate for an email introduction is just 12.8%? That’s because people are inundated with emails, and many of them are irrelevant or uninteresting. But if you can write an engaging introduction email that catches your recipient’s attention, you’ll be more likely to get them to click through to your content. In this blog post, we’ll give you three tips for improving your email click-through rate that will attract your readers. Keep reading to learn more!

1. Keep Your Subject Lines Short and Sweet

In email marketing, there is a lot of debate about what constitutes the perfect subject line. However, there is one fact that everyone can agree on: short essay lines outperform long lines. People are more likely to read emails if the subject line is comprehensive and approachable. Studies show that email opening rates increase when subject lines are between six and ten words. So, keep your subject lines short and sweet if you want to improve your email click-through rate.

2. Write Clear and Concise Messages

It is important to write clear and concise messages in email marketing. Not only are recipients’ attention span limited, but they are also more likely to delete or subscribe to emails that are difficult to understand. To maximize the effectiveness of your email campaigns, you must keep your messages focused and focused.

Each word must serve a purpose, and each sentence must add value. In addition, using simple language and short paragraphs will help ensure that your message is easily read and understood. By taking the time to prepare well-written emails, you can significantly improve your email click-through rate and ensure that your message reaches your target audience. 

3. Make Sure Your CTA Buttons Are Easy to Find and Click

If you want people to take action on your email campaigns, it’s important to make sure that your Call to Action (CTA) button is easily found and clicked. Email Click Rate measures how often people who receive your email click on the links or buttons inside it. A high email click-through rate indicates that people are interested in your email’s content and taking the necessary action. You can take the following steps to increase your CTA button email click-through rate:

  • Make buttons bigger and easier to see. Use contrasting colors so that they stand out against the background.
  • Place buttons where they are easy to find, such as near the top of an email 
  • Use descriptive text for buttons, such as “Click here to learn more” or “Download now.”

Using these tips, you can ensure that your CTA buttons are helping you achieve your email marketing goals.


As you can notice, to improve your email click-through rate, it is important to write clear and concise messages that get people’s attention. Furthermore, your presentation should be interesting and relevant to your audience. By considering these tips, you can improve your chances of getting more people interested in what you are saying.

Want some great content to include in your emails? Contact Content Refined today to see how we can help!

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