Some freelance business have little to no startup cost. However, others involve some sort of investment to launch. Determine how much it will cost out-of-pocket and other expenses such as permit fees, hiring a graphic designer for a website, photographer, and a social media consultant if need be. Every businesses’ budget will differ as they will have different expenses. Determining your initial and ongoing expenses will help you determine your short and long-term budget.
Set Strategic Prices
Pricing should reflect everything you have learned and discovered about your niche and target audience. Setting a price too high for your targeted audience is providing them with a one-way ticket to another business. You also need to determine if you will be paid hourly or charge a flat rate per project. It is important not to base your prices on what the competitor is charging. You want to set your prices based on the value you are giving your client/customer.
Create a Website and Portfolio
In 2018 there is no question as to if you will have a website or a portfolio. You will need both. All previous steps have helped determine what your portfolio should look like. You already know your profitable niche, who your target audience/client is, and what it is they want.
Your website and portfolio reflect who you are, what you value, and show the quality of your goods or services. When someone enters your website they need to be able to easily find what they are looking for. This includes contact information, examples of your work, a list of your credentials and accomplishments, client testimonials, and see that you are actively updating your website. Looking at competitor websites is a great way to draw inspiration on how to design your website.
Learn How to Create Content
An often ignored step to starting a freelance business is creating a content plan. You have discovered what will drive your profits and who is interested in what you have to offer, but the last piece of the puzzle is keeping them informed and coming back to you.
This is most popularly done by maintaining a website blog. You want your blog to add value to your website and business. This shows you are actively engaging with your audience, are an expert in your chosen niche, and care about keeping them informed. Updating your blog will also increase online traffic through Search Engine Optimization (SEO). Understanding how SEO works will help you write your content in a way that will gain more attention.
How to Apply These Steps to Get Work in 2018
According to Blue Corona Measurable Marketing Solutions, between 70%-80% of consumers will check a small business’s website before deciding to visit the physical store or to purchase their goods/services. Your online business presence will drive profits, so it is important to follow each step to make an impression and get your product out there to your target audience.
Real-world application for each step is easier in 2018 due to the countless online resources that are readily available. From a technical standpoint applying each step is easy. However, it takes dedication, time, and commitment to achieve. Staying alert of new trends in your niche market will help you maintain and get more work as well. Prioritizing your work is how each step becomes fulfilled, and your freelance business is maintained.