Gather Content and Contentful are content management systems (CMS) that make working on a website easy. Today, you don’t need to know coding to build a website and add web content for content marketing purposes. A CMS provides you with a user-friendly approach to organizing web content in a way that makes sense.

If you want to create web content for a website, you might be wondering which CMS to choose. So, we’re comparing Gather Content and Contentful to help you decide. While the two may help achieve the same goal, they have differences that may influence your choice. Let’s dive into those differences and analyze them in detail.

web content

What You Should Know About Gather Content and Contentful

Content spelled with dice letters

If you haven’t used Gather Content or Contentful, here’s a brief introduction to what you need to know.

Gather Content

Gather Content was founded in 2011 by Alice Deer and launched in 2012. It’s a subsidiary of Bynder, a digital asset management company based in Amsterdam, Netherlands.

Gather Content is a headless CMS that operates on the cloud. A headless CMS works on the back end only. It separates content creation from the display layer, making it possible to display digital content on multiple platforms and devices. The content doesn’t have any code restrictions. So, you can use it on any application, including desktop and mobile websites.

mobile websites

Gather Content provides tools that help create, store, distribute, and protect web content. It brings content creation, evaluation, and approval to the same place. You can edit the content on the platform and share it with others in the company. And through the chat feature, you can collaborate on projects with company employees.

Unlike Google Docs, Gather Content gives you more customizing capabilities. You can assign content to a specific person and indicate the due date.

Gather Content allows you to import data from a spreadsheet. It also allows you to connect to other CMS such as WordPress, Craft, and Kentico.

Other features of Gather Content include:

  • Access control
  • Version control
  • Document management
  • Rich text editor
  • Email management
  • Content reuse
  • Approval process control
  • Multi-site support


Contentful started in 2013 in Berlin, Germany. It currently has its headquarters in San Francisco, California. This content creation platform lets you create and manage digital web content on the cloud. Contentful doesn’t help you build a website, but it helps create and update content for your website and mobile apps. You can use it to manage text, images, sounds, and videos. It works in three steps:

  • Defining a content model depending on the type of content you want to create
  • Managing the content collaboratively through an interactive editing interface
  • Presenting the content through different platforms to create a digital experience

You don’t need coding skills to use Contentful. Even though you can use your content on multiple platforms, you only need to create and edit it once, making it easier and faster to create content.

Contentful uses four core REST APIs:

  • Content delivery API. This API is read-only and helps deliver content through the content delivery network (CDN).
  • Content preview API. It helps you view drafts before publishing or delivering them to your customer.
  • Content management API. It’s a read-write API that helps you edit content and change the content model.
  • Image API. It enables you to work on images by resizing and cropping them. You can also convert image format and deliver it using CDN.

Gather Content vs. Contentful: Features

Gather Content usually targets content creators. But Contentful targets developers, writers, and marketers. The two platforms have some differences and similarities. Below is a detailed comparison of the two.

Features  Contentful Gather Content
Allows content preview  Yes No
Offers multiple environments  Yes No
Customizable user interface  Yes No
Workflow  No Yes
Scheduling and releases  Yes No
Multilanguage support  Yes Yes
Autosave  Yes Yes
Content versioning  Yes Yes
User roles  Yes Yes
Web hooks  Yes Yes
Free plan available  Yes No
Two factor authentication  Yes Yes
Built-in back up and restore  No Yes
Extensions  Yes No

Gather Content vs. Contentful: Pricing

Below are the prices for each content platform.

Contentful pricing plans

Contentful has three pricing plans: Community, Team, and Enterprise.


Community is a free plan for individual developers working on small-scale projects. It provides a fully featured headless CMS with up to five users. However, the users have access to self-service resources only. Asset size is limited to 50 mb and asset bandwidth to 0.75 tb.


The team plan is ideal for a small team of developers, supporting up to 25 users. The monthly payment starts from $489. The asset size is limited to 1,000 mb and asset bandwidth to 0.75 tb.


This plan has more powerful editorial apps and access to full customer support. It’s more flexible since it allows you to customize your environments, roles, content types, and other features. There’s no maximum number of users, but the asset size is limited to 1,000 mb and bandwidth to 2 tb. The price for this plan varies depending on the type of customization you want.

Regardless of your pricing plan, you only get 48 content types.

Gather Content Pricing Plans

Gather Content offers a free trial that runs for 14 days. This free trial comes with all features and doesn’t require credit card details to start using. There are three payment plans, which include Starter, Advanced, and Custom. You can choose to pay either monthly or annually.


The starter plan charges $299 per month and supports unlimited users. It allows up to 10 projects to run simultaneously. Plus, it offers advanced workflow and permissions, but it only has one revision history.


This plan costs $799 per month and supports unlimited users. You can run up to 30 projects simultaneously and access advanced workflow and permissions. In addition, you have unlimited revision history with the ability to archive the projects.


This plan is for large organizations that want custom solutions for their needs. It offers everything in the advanced option but with the ability to customize most features. The price is undisclosed, but it varies based on the customization level. The custom plan accepts annual payments only.

Final Verdict

male person Working On Computer

If you haven’t used Gather Content or Contentful, it’s best to start with the free options. Doing so will allow you to test each platform before committing to the monthly payment. Luckily, the free plan on Contentful doesn’t expire. But for Gather Content, you’ll have to upgrade after 14 days to continue using the system.

Gather Content is a good choice for:

  • Those with a tight budget
  • Large teams of developers
  • Live collaboration
  • Content management and curation

Contentful is a good choice for:

  • Those who prefer continuous free plans
  • Small teams of content creators
  • Advertisement with websites
  • Those who want more customization

Both Contentful and Gather Content can help you achieve the same goal but in a slightly different way. Your choice between the two will depend on your budget, the number of users, and what you want to accomplish.

Content Refined, keyword

Here at Content Refined, we use both tools to ensure our clients get the best quality content. We believe that you should get value for your money by receiving SEO-optmized content that drives traffic to your website. Contact us today to request a quote.

Get a FREE consultation.

Book a Free Consult