Google’s Featured Snippets can be a great way to get people to notice your content. If you are not familiar with Featured Snippets, they are the boxes that appear at the top of Google search results pages. These boxes contain summaries of articles or web pages generated based on Google’s algorithms. In this blog post, we will discuss how you can improve your chances of getting your content featured in a Google Featured Snippet.
What Are Featured Snippets?
Featured snippets are brief answers to searchers’ questions that appear at the top of Google’s search results. Google pulls these featured snippets from webpages that it deems authoritative and relevant to the user’s query.
Ways to Get Your Content Noticed on Google’s Featured Snippets
There are a few things that you can do to improve your chances of getting your content featured in a Google featured snippet:
Write Clear and Concise Titles
Your title is one of the first things Google uses to determine your ranking in search results, so it’s essential to make sure it accurately reflects the content of your article or webpage. A clear and concise title will also help Google match your content with searchers’ queries.
Use Headers and Sub Headers
One way to make your content more noticeable on Google is to use headers and sub headers. By breaking up your content into smaller, digestible pieces, you make it easier for Google’s algorithms to find and index your content. Not to mention, it makes it far more likely that users will read through your article.
Include Relevant Key Phrases and Keywords
It’s always helpful to include key phrases and keywords relevant to your topic. Google looks for these keywords when determining what content to feature, so it’s essential to use them sparingly and strategically.
Including keywords in your title and the body of your content is a good start, but you also need to make sure that you include your keywords in the Meta Description and in the alt text of any images you use. Google uses these elements to determine what your content is about and how they should rank it.
Optimize for Mobile Devices
Snippets tend to show up pretty prominently on mobile devices, so it’s essential to optimize your website for mobile devices. This means making sure your website loads quickly and correctly on all devices, including smartphones and tablets.
Use Google’s Tools
Google provides a few tools that can help you improve your chances of getting your content in a snippet. Google’s Search Console is one such tool. This tool allows you to see how Google crawls and indexes your website, and it also provides insights into the search queries that bring users to your site.
Although it might seem like a lot of work to win featured snippets, remember that you’re halfway there if you’re already putting out content. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Do you need some more content for your website? Contact Content Refined today to see how we can help!