Boosting organic web traffic doesn’t have to be a pain. Even on a shoestring budget, your company can leverage the power of effective SEO marketing to attract a larger audience. Want to find out how? Our experts weigh in with the top strategies for boosting your organic traffic without breaking the bank.
Is your website or blog struggling to boost its organic traffic and scores low on search engines? Even on a scant budget, it’s possible to leverage the power of an effective content marketing strategy to rack in new readers. To help you develop a rock-solid content marketing strategy, we have put together a quick list of the top ways to increase organic traffic to your website on a budget by getting you higher on the list of search engines.
Say “See-ya” to PPC
Pay-per-click (PPC) advertising campaigns often come at a high cost. They also tend to bring in “artificial” web traffic that isn’t truly reflective of the market’s interest in your services. In other words, they’re known to bait viewers into clicking on your advertisement even if they have no genuine interest in what you offer.
Instead, we recommend giving priority to an effective search engine optimization (SEO) marketing campaign. Unlike PPC, marketing efforts built around SEO come at little cost. Rather, they simply require a bit of strategic planning and creativity. Plus, the benefits are permanent, unlike PPC ads which end after you stop paying.
If You Want Your Brand to Grow, Choose “S-E-O”
Increasing your exposure to your desired audience begins with a well-structured and effective SEO marketing campaign. Search engine optimization (SEO) marketing involves taking the text of your web page and structuring it so that it ranks higher in a web search engine’s unpaid results list. This way, your website is given higher visibility than others—and all without spending a dime on PPC advertisements!
An effective SEO strategy campaign will select strategic keywords that your web page will attempt to “rank” for. In the Internet marketing world, “ranking” means appearing high on the list of results for a specific search query. Once you have selected a keyword, such as “Chicago plumber,” you must use this search term in the body and title of your web page a requisite number of times.
Nothing Beats Quality Content
Ranking for a high-volume search term won’t accomplish much if your website’s content is lackluster. If your audience is not satisfied with the content you provide for them, they will quickly hit the back button on their browser and choose another website. In other words, high-quality content is paramount.
You owe it to your audience not to spam your text with keywords or frivolous information. Instead, focus on what matters: value-added information and actionable insights. Providing your audience with information that doesn’t appeal to them is a surefire way to make sure they never come back. So, cut to the chase and provide them with the fluff-free content they crave.
Keep Your Copy Clean
Even on a budget, writing error-free content (or “copy”) is an absolute must for any successful search engine marketing. For some of us, this means getting a second pair of eyes to look over your work before you publish it. For others, this means using a trusted proofreading application like Grammarly Premium. Remember, your audience is attracted to professional-looking content. Basic spelling mistakes and grammatical errors are the fastest ways to turn them off of your web page.
To prevent this, consider hiring an SEO copywriter or SEO content writer to help refine your content. When hiring an SEO copywriter, you ensure that the text you publish on your web page or content for social media is crystal-clear, free from errors or omissions, and optimized to rank for your desired search terms. In our experience, paid copywriters bring in a high ROI and should be a central aspect of any content marketing strategy.
Don’t Forget the Meta
If you want to generate interest in your content, you need an eye-catching meta description. Every page or blog post on your website should be paired with a slick, succinct description of 320 characters or less. When your web page appears in Google search queries, your meta description will appear underneath your title. It should be kept short and to the point, without revealing any of the content contained within.
Long-Tail Keywords are King
When it comes down to attracting your target demographic and increase your click-through rate through digital marketing, you need to make sure your drawing in the right people. For example, if you operate a commercial real estate business in New York City, there’s little use in appealing to clients in Los Angeles. Instead, pepper your web copy with long-tail keywords that narrow down your search terms to a specific niche.
For example, “Brooklyn commercial real estate broker” is a great long tail keyword that has the edge over more generic keywords like “real estate broker.” When you rely on broad and far-reaching keywords, you hurt your chances of ranking on Google PageRank. Instead, long tail keywords provide just enough specificity to make your website stand out for those who are actually interested in your services.
Frequency, Frequency, Frequency
Google’s PageRank algorithm favors websites that are regularly updated with content. At the minimum, we suggest publishing a polished blog post or piece of writing every week. Ideally, you will want to compete with the top dogs by posting several times a week. Hiring a professional SEO copywriter might help you churn out quality content more often than you otherwise would alone.
Ready to Boost Your Organic Web Traffic?
In summary, it’s important to make sure your content is specifically tailored to Google’s ranking system. By ranking high for a specific, local search term you can expose your website to countless new viewers and potential customers. The key is to select your keywords carefully and to incorporate them into the body, meta description, and tags accordingly.
With an effective SEO content marketing plan and high-quality content, you can boost the organic traffic to your website without having to drop a dime on a paid advertising scheme. Instead, simply following these basic ground rules can get you on Google’s good side and cause a spike in organic, 100% unpaid web traffic. All it takes is a bit of consistency and strategically planning, and a whole lot of honest, quality content that won’t mislead or confuse your readers.