May 8, 2019 Madeleine

My Story

My name is Narcis and I’m the Business Manager at Content Refined. I’m a business and operations specialist with over 6 years of experience in business development and management. I attended the University of Western Ontario for 5 years, graduating with both a Bachelor and Master of Arts.

I’ve managed various business development projects, as well as multiple marketing initiatives, including ad networks and content marketing. With experience in grants (over $500k in grant projects) and sales, I know what it takes to help bring revenue into a company, in both the public and private sector. Some of my previous experience includes:

  • Business Development Lead at an Environmental non-profit agency
  • Business Manager at a Digital Ad Network
  • Operations Manager at Adbank

In addition to my several jobs, I’ve also served on various boards, including the Rotaract Club of Collingwood (which included hosting charity-run events). I also manage my own portfolio or websites in the online space, which I have been growing over the past two years.

I love to keep myself busy, but find that a work-life balance is very important to sustain productivity, so I always make time for family, friends, and of course … my dog.


My Entrepreneurial Journey

I’ve worked my way through both the public and private sector of business development and operation throughout my career. Fresh out of school, I started off working as a legal assistant at a local law firm, shadowing the head lawyer, attending court cases, researching, and filing … so much filing. After this, I decided that law was not the course for me, so I went back to school to complete a Masters.

I wanted more freedom and to do something, well, less boring. I worked at a non-profit as their Head of Business Development for two years, which allowed me to dive into the world of grant writing and public development. Although this work was extremely fulfilling and I was able to secure hundreds of thousands of dollars in grants for local initiatives, the ‘red tape’ around public sector work quickly turned me off to this career path.

I shifted into back into the private sector and began working at Adbank where I was opened up to the beautiful world of digital and content marketing. Since then, I never turned back.

I’ve been able to not only take on more management experience, but build my own portfolio and have much more freedom to grow multiple businesses under this umbrella. Moving into Content Refined management has been a smooth transition and one I am tackling head on.


What I like to do for fun outside of work

I like to consider myself an active person, so outside of work I love to get outdoors and go for runs, hikes, and long bike rides. If I’m not outside, then I’m probably in the gym playing basketball (my true love).

Other than that, I spend most of my free time working on and growing my own portfolio of sites and digging into the deep world of SEO!


You can contact me at or you can book a call with me here



Madeleine is the driving force behind the business management and growth of Content Refined. As a young entrepreneur, she is always looking for different ways to improve the business for her clients and for her employees.