Have you been posting content on a regular basis? If not, you should be! In today’s digital age, it’s more important than ever to create fresh and interesting content that consistently engages your audience. However, creating brand-new content can be time-consuming and expensive – especially if you feel like you’re running out of ideas. 

That’s the beauty of repurposing content. This refers to the process of taking old content and transforming it into something new, like taking a full-length article and turning it into multiple blog posts. Let’s take a closer look at just a few of the reasons why you should be repurposing your content below.


Save Time and Money

As touched upon above, creating new content can cost you a lot of time and money. If you’re working with a limited budget, repurposing old content is a great way to get the most bang for your buck. 

By repurposing your content, you can get more mileage out of the ideas and topics that you’re already familiar with. Not only will this save you time, as you won’t have to constantly rack your brain for ideas, but it will also end up saving you money. So next time you’re struggling to come up with new content, take a look at your old content and see how you can repurpose it.


Expand Your Reach

One of the best reasons to repurpose your content is that it allows you to expand your reach and attract new audiences. When you create new content, it’s essential to share it across all of your channels – including social media, email newsletters, and your website. However, not everyone who follows you on social media will see your blog post or article, and not everyone on your email list will visit your website. 

By repurposing your content, you can make sure that it’s seen by as many people as possible. For example, if you’ve written a blog post about a new product launch, you could create an infographic that highlights the main points of the blog post and share it across your social media channels.


Get More Mileage Out of Successful Content

If you have a piece of content that’s proven to be popular with your audience, it makes sense to get as much mileage out of it as possible. Repurposing successful content is a great way to ensure that your audience continues to engage with your brand. 

For example, if you have a blog post that’s received a lot of traffic and generated a lot of engagement, you could create a video that covers the same topic. With a little bit of luck, it may just find the same amount of success!


Give Subpar Content a Second Life

We all have content that didn’t quite hit the mark the first time around. Maybe it didn’t perform as well as you had hoped, or maybe it’s just not relevant anymore. Whatever the case may be, don’t delete this subpar content – repurpose it! 

By making a few changes here and there, you can breathe new life into this content and give it a second chance. For example, if you have an old blog post that didn’t get much traffic, you could consider adding new or more interesting information to help set it up for success.


Not sure how to go about repurposing or upgrading your content? Contact Content Refined today to see how we can help!

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