What Is Sustainable Marketing?

March 29, 2018
Posted in Blog, Other
March 29, 2018 Madeleine

What Is Sustainable Marketing?

A sustainable marketing strategy is a process of “green marketing” which aims to implement marketing strategies that have a positive impact on the environment. It is a concept which sets out to do the following:

  • Improve the world we live in
  • Green marketing promotes social and environmental change
  • Create, sell, and advertise sustainable products and sustainable businesses for consumers using natural resources
  • Create a better quality of life for present society as well as future generations

Today, green living is becoming more popular every day. More people around the world are going organic while finding new ways to use renewable resources and limit the damage and harm they are placing on the environment. In addition to this, people around the world are also becoming more socially conscious and aware.

As this shift in thought occurs, consumers continue to search for ways to help the environment by purchasing “eco-friendly products” from companies that promote social and environmental change. These environmentally and socially conscious consumers are also beginning to question what the companies they purchase from are doing to help the world we live in.

Sustainable Marketing Strategies You Should Use Today

Sustainability marketing addresses both social and environmental issues and also establishes deeper, more profound connections with consumers who are passionate about the environment and the world we live in. It is a concept which takes into consideration the values and emotions of consumers. The practices and strategies involved with this type of marketing are implemented by businesses that are committed to creating better relationships with the community and the planet.

There are many different ways your business can positively impact the environment and create and promote eco-friendly products that address both social and environmental issues. Implementing these strategies can help result in positive change in the world and even draw in consumers who appreciate the work a business is doing to address issues which are affecting the world today.

sustainable marketing eco paperless

Email Marketing

Email marketing is a great alternative to direct mail because it reduces print and paper waste.  It is an easy, effective, and low-cost way to market to both current and prospective customers. Not only can emails in an email campaign be used to promote products and services and provide information about your business, but they can also be personalized to fit a target audience. This adds a more personal touch to what you are sending out and can help develop credibility and trust within a target audience. This can then lead to increased revenue and loyal customers.

Because emails can be used to speak to customers on a personal level, they can also help create deeper, more meaningful relationships with an audience. It is hard to mimic this personal touch in other forms of marketing. This is because other forms of marketing are not as direct and targeted as email campaigns are.

Another great benefit of email marketing campaigns is that the metrics are very easy to measure, which can allow you to adapt and change your email campaigns as needed to better serve your subscribers and customers.

By switching from direct mail and print advertising to online advertising and email marketing campaigns, you will do your part in helping the environment by eliminating waste paper. Some great, low-cost email marketing software that is used all over the world today include:

  • Constant Contact
  • Drip
  • Active Campaign
  • GetResponse
  • MailChimp

Switch to Digital

Just as email marketing can help reduce a business’s ecological footprint, so too does any other form of online advertising. Instead of spending advertising money on print and traditional forms of advertising, move to the digital space (if you haven’t done so already), where you can advertise online using all sorts of tools and resources.

Whether you are advertising with a web banner or advertising through different mediums like video or social media, putting more resources into digital will not only help the environment but will also increase your revenue.

There are all sorts of ways you can advertise online, including:

  • Search engine marketing
  • Social media ads
  • Video ads
  • Display ads
  • Google AdSense
  • Native advertising
  • Blogging

Trade Shows

Trade shows are a great way to market to prospective customers and new clients without having to spend money or hurt the environment by producing paper waste. It is also a great way to directly communicate with customers and potential customers and develop deeper and more meaningful connections with them.

Marketing Done the Right Way

Other ways your business can make more environmentally-friendly decisions include:

  • Printing marketing materials on recycled paper
  • Holding meetings remotely
  • Giving back to the community
  • Encouraging environmentally friendly behavior within your business
  • Turning your office or work environment green

Sustainable marketing is becoming an increasingly popular form of marketing. It appeals to people all over the world who are looking for environmentally friendly options when it comes to purchasing their products. By using different strategies and different forms of sustainable marketing, your business can have a positive impact on society, communities, and the world.

Your business should do its part in promoting social, cultural and environmental change. You should also be aware of what appeals to your audience and what kinds of strategies may work for them. If you know what your audience likes, you can use sustainable marketing strategies that appeal specifically to them.

Sustainable marketing can directly impact customer behavior and can be a deciding factor in whether a prospective customer purchases a product or service. Businesses have a social responsibility to do what they can to help improve the environment and the world. Do your part by transitioning to sustainable forms of marketing that are environmentally friendly and have a positive impact on the world we live in.

Many consumers feel that companies have a responsibility to address issues which are impacting the world. This is why sustainable marketing as a concept is becoming increasingly popular. Society feels that companies have a social responsibility to maintain sustainable methods of creating and selling their products, which is why more companies are adopting sustainable marketing strategies to increase their positive impact on the world, both socially and environmentally.

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