Top 4 People Entrepreneurs Should be Following (who aren’t Seth Godin or Gary Vee!)


February 27, 2020

Looking for inspiration, but not from the usual sources? Check out these 4 thought leaders who are creating consistently groundbreaking content that will absolutely change how you function as an entrepreneur.


1. Terry O’Reilly

From “Host and adman Terry O’Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate. Under The Influence is not a show about advertising. It’s a show about life through the lens of advertising.”

Why entrepreneurs should care: This Canadian gem is a CBC radio series and podcast and has been on the air for decades for good reason. Terry is not only a master marketer, but a fantastic story teller who brings marketing – the things that we aren’t meant to notice – into the forefront. Learn from the marketing hits and misses of companies all over the world in this weekly podcast.

Find him here:

From her website: “I’ve spent the past two decades studying courage, vulnerability, shame, and empathy. My most recent book was released in October 2018 and is the culmination of a seven-year study on the future of leadership.” About Dare to Lead: “Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.”

Why entrepreneurs should care: While all of Brene’s books should be required reading, her most recent book “Dare to Lead” speaks directly to those who are leading teams, businesses, and building the future. Where her previous books looked at the power of vulnerability and how embracing it can bring great power and freedom to our lives, “Dare to Lead” puts a fine point on how these two decades of research apply to leadership roles.

Find her here:


3. Guy Raz

From “Guy Raz is the host, co-creator, and editorial director of three NPR programs, including two of its most popular ones: TED Radio Hour and How I Built This. TED Radio Hour is a co-production of NPR and TED that takes listeners on a journey through the world of ideas. How I Built This is a podcast about the greatest innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity, and insight — told by the founders of some of the world’s best-known companies and brands.”

Why entrepreneurs should care: Guy has an incredible way of inviting people to open up to him, making his interviews one of a kind. With both podcasts, the stories and lessons are concise and groundbreaking; perfect for your morning commute or a lunch-time stroll around the block.

Find him here


4. Ryan Holiday

From his website: “I am Ryan Holiday and I am a writer and media strategist. When I was 19 years old, I dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power. I had a successful marketing career at American Apparel and went on to found a creative agency called Brass Check. I originally started this blog nearly ten years ago to help me along in my journey of self-education. I wanted to write what I wished other blogs would talk about more often: life, dealing with assholes, how to be self-critical and self-aware, humility, philosophy, reading, learning, research and strategy.”

Why entrepreneurs should care: In addition to the wealth of knowledge on Ryan’s website and blog, his 2014 book “Growth Hacker” is an entrepreneurial goldmine that digs into the growth hacking boom of the early 2000’s. Think: AirBnB, Twitter and other household names that we now can’t live without. Pair this with his lessons in stoicism (on his blog or in his books) and you’ll be ready to take on your next big challenge.

Find him here:


Who else should you be following? 

Content Refined, of course! Dig into our archive of digital marketing tips and tricks. From SEO to email marketing and even website audits – we have in-depth tutorials, product reviews and more to keep you up to date on the latest digital marketing trends. Try: “Share Your Blog on Social Media” or “Marketing ROI Calculator.”

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