There are many elements of a successful SEO campaign, and keywords are a huge part of it. It is primal to getting more traffic and the organic views you crave.

Unknown to many, keywords come in various forms. This means you need to be familiar with the types of keywords out there to know what to choose when completing your keyword research.

In getting customers for your online business, there are different target audiences scattered across the universe. You must use various keywords to target these sets of people at different stages.

This blog post aims to introduce you to the various types of keywords that can help. Many people are only familiar with long and short-tail keywords. We will, however, explore multiple types, including the more technical LSI keywords.

Knowledge of this can give you an edge in your SEO campaign, keeping you ahead of the competition.

Short-Tail Keywords

These are common keywords made of a phrase of three words or less. Also known as the main keyword, they are pretty competitive, but with a vast share volume. Whenever anyone is looking for something online, the person will likely use short-tail keywords. This makes them all around the place, difficult to pinpoint.

Since it is hard to pinpoint the searcher’s intent, they do not convert well. The keyword is like the overall niche of a website. A website giving advice on pregnancy and how to maintain pregnancy will have its short tail keyword as pregnancy. Short-tail keywords are one of the many keywords that brand targets. It appears in all their individual blog post as well.

Long Tail keywords

In contrast, this is a phrase of more than three words and has the advantage of specificity when compared to a short tail. The search volume is low, but it is pretty less competitive. It also comes with the benefit of revealing the intent of the searcher.

A perfect example is: “how to lose 20 pounds in a month.”

The customer wants information on losing this amount of fat in a month. To target this set of people, you should have that keyword and offer products that make this possible. Another advantage of a long tail keyword is that the user wants specific information on something.

Market-Defining Keywords

These are the phrases and word your target customer use when talking and searching about your niche. Like short tail keywords, they are broad and generic; hence ranking for them could be hard.

You need them as they are vital for your page optimization. You want these keywords to appear naturally in your pages/articles. An advantage of market-defining keywords is that you can structure your content around it. In other words, it can give you terrific content ideas for your blogs.

These keywords can also help in link building, which helps your SEO campaign as well.

Customer-Defining Keywords

These are terms and phrases that your customer uses to classify themselves. What does your customer like to be called? What do they call other people in their group? Answering these two questions can lead you to high keywords.

Since these keywords point to people that relate to your target group, it is vital for SEO. Using these keywords is like speaking the language of your customer. You do this in a bid to attract them and get them to interact. This points you to where they hang out and who they like to hang out with.

SEO is a broad field that is more than search engines. It is about connecting with your target – what social media optimization aims to achieve. These keyword links you directly to people after your product and services since It gives you insight into their behavior and habit.

Product Keywords

These keywords define what your business and service are about specifically. An online business about diabetes, for instance, will have such keywords as diabetes destroyer ebook, reverse diabetes ebook, etc. With this, you get to reach specific people that need your services/products.

The advantage of these types of keywords is that it allows people that are loyal to a specific product brand to find you. A die-hard Nike shoe brand will definitely buy from you if you are selling Nike products. Also, there are product enthusiasts that will readily help with link building for your brands. They are high in every SEO campaign and can direct you towards the right content for your website.

LSI Keyword

Short form for Latent Semantic Indexing, LSI keywords is similar to your primary keywords. Consider a business with the primary keyword cars. The LSI keywords could be sports cars, utility cars, SUV cars, CRV cars, etc.

As evident, LSI keywords are related to the main keyword you target. The advantage is that it helps create content to serve as an umbrella targeting smaller branches, all originating from the same root keywords.

LSI makes sense for content creation as it can make your content rank when users search those keywords.

Geo-Targeting Keyword

This keyword targets a specific location like a state, country, or city. This applies to a local business that wants to attract target customers around their vicinity to their stores.

Getting your geo-targeting keyword is pretty easy since it revolves around the location of your business. In other words, the locality that your business serves is your geo-targeting keywords. Examples are “Locksmith in downtown, Chicago” or “best fitness center in Texas.”

It is not enough to have your address on your sidebar on display. You will see a big difference if this appears in your content naturally. It is primal to all business that wants to establish their local SEO. Even though the competition rate and search volume are low, the conversion rate is, however, high.


As seen from above, there are many types of keywords, and they are essential to your success. Be patient with your keyword research and strategically plan your content. Using these keywords will get you good and high converting traffic to your site. With this, ranking on the search engine result page will come with ease.

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