There’s no doubt that video is the future of content marketing. Online videos will dominate consumer internet traffic by 2019, according to Cisco. In this blog post, we’ll explore why video is the future of content marketing.
Videos are extremely attractive. They’re visually stimulating and can hold our attention much better than a block of text can. Additionally, videos are easy to consume – we can watch them while doing other things, like commuting or working out. And finally, videos are shareable – if someone enjoys a video, they’re likely to share it with their friends and followers.
King of Online Content
With all of this in mind, it’s no wonder that videos are the king of online content. If you’re not using video in your content marketing strategy, you’re missing out on a huge opportunity to reach and engage your audience.
According to Oberlo, 85 percent of internet users in the United States view at least one video monthly. According to the same data, 55% of people want more video content from businesses.
Boost Your Site’s SEO
Including videos on your landing page, for example, can help you increase your site’s dwell time and reduce bounce rate. These factors are indirect indicators to Google that users find your content engaging and enjoy spending time on your website. That can boost your SEO efforts in the long regaining by including videos on your brand’s site that you will gain more opportunities to rank on featured snippets. But that’s not all — Google loves videos so much that it often ranks them higher on SERPs than written content.
Massive Social Reach
You were seriously mistaken if also you thought video content only thrived on YouTube! Videos have a lot of attention on other social media networks as well. Video content marketing is thriving on all platforms that support the format, including Facebook, LinkedIn, and Twitter. Even Instagram has taken steps to include videos on its platform in the form of Instagram boomerang and IGTV.
Social media video clips receive 48% more views on average than those without, suggesting that they are even more popular on social media.
Incredible Viral Potential
Video has the incredible ability to fascinate an audience, making it a viral-rich medium. Commercials for Old Spice, Dollar Shave Club, Will It Blend, and other companies have gone viral. We’ve undoubtedly watched them numerous times because of their creativity!
The soundest thing is that anybody can make a viral video. All it takes is some imagination, humor, and good fortune. After all, one viral video may help your business reach worldwide fame!
Draws People In
Websites with video content are more popular. It implies that video content may assist you in reducing your bounce rate. The presence of this item may influence Google’s ranking.
Did you know that adding video content to your emails might result in a 300 percent increase in click rates? Video has several uses across the board for your entire digital branding and content plan.
In the end, video is the future of content marketing because consumers and businesses love video content. The majority of customers prefer video material. They also claim that they want more of it from companies. Many marketers have discovered that video material is their most successful content.
Need some great written content to go along with your videos? Contact Content Refined today to see how we can help!