In today’s increasingly competitive digital world, it’s more important than ever to make sure that you have a steady flow of potential customers visiting your website. After all, you’re going to need them if you want to make a profit!
This is exactly why it’s so important to conduct website audits, as they can be instrumental in improving both the quality and quantity of your traffic. But how often should you be doing them? And do you always need to audit absolutely everything? In this blog post, we will take a closer look at website audits, and how often you should be conducting them for two types of websites in particular: e-commerce and informational.
How Often Should I Audit my E-commerce Website?
If you’re running an e-commerce website, it’s a good idea to audit it at least every 6 months, though you may want to consider doing it quarterly if you have the time. This is especially true if you usually see a lot of traffic and make a lot of sales.
Why so often? Well, e-commerce websites are constantly changing and evolving, as new products are added, prices are changed, and promotions are run. By auditing on a regular basis, you can ensure that all of your changes are being indexed by the search engines, there’s no broken links, and that you’re not making any other mistakes that could be costing you customers or sales.
How Often Should I Audit my Informational Website?
If you’re running an informational website, you should aim to audit it every 6 months to a year. This is because informational websites usually don’t change as often as e-commerce sites, so there’s less of a need to audit them on a regular basis. However, if you have a big website that’s constantly being updated, you may want to audit more often.
There are a couple of instances where an audit may be especially helpful for an informational website. This includes:
- When you experience a sudden and/or significant drop in organic traffic and conversion rate
- You’ve done a major redesign and want to make sure everything is working well
What are the Different Types of Website Audits?
You may not always need a full website audit depending on your situation. Take a look at some of the most popular types below to determine what may be best for your site.
- SEO Audit: This is a review of your website’s on-page SEO, including the title tags, meta descriptions, header tags, etc. This type of audit is ideal for businesses that want to improve their website’s SEO ranking.
- Technical Audit: A technical audit takes a look at your website’s infrastructure, including the web server, operating system, CMS, etc. It can help you identify any potential problems with your website’s setup that could be causing SEO or performance issues.
- Content Audit: Content audits go over your website’s existing content, including the quality, quantity, and topicality. They can help you determine which pages need more content, which pages need to be removed, and whether or not your site is properly targeting keywords.
Did you audit find that you need some help with your content? Contact Content Refined today to discuss your needs!