You’ve probably heard of the terms “content creator” and “user-generated content” at least in passing. One of the most common associations with these terms are content creators on YouTube, who are currently blowing up this scene and making it their own. A content creator is defined as anyone who is contributing information toward any form of media, but most prominently, digital or social media. So, what is the benefit to your business in hiring a content creator? Do you really need one? Let’s take a look at some of the ways that content creators can benefit your business.
What Can You Hire a Content Creator For?
As I said, a content creator is defined as anyone that is contributing information toward any form of media as part of a content marketing strategy. Therefore, you can hire a content creator or even a content marketing team to contribute to any sort of media, ranging from newspapers, magazines and brochures, to the more common, being blog posts, social media platforms, and YouTube to reach the right audience. A content creator can be someone you hire to contribute to your own business directly, or that you can pay to create content on their own platform for the benefit of your business.
Why Do I Need One?
Let’s take at some reasons why you should hire a content creator for your business.
Visuals are not enough
You need content creators to help explain your brand to the world—what are you all about? How does your product work? Why should people buy it? A visual image of your brand is not going to be enough. Content creators will expand upon what is so special about your particular company or brand, and help tell your story at the same time. Content creators can not only be hired to publicize your product and tell your story, but they can also be hired to tell their honest opinion. Sounds scary, right? But if you are confident that you’ve got a great product or business, this shouldn’t be an issue and will give it that much more credibility.
It will increase your traffic
Want to increase traffic to your website, but don’t know where to start? Hire a content creator! Hiring a content creator for the right content strategy is a surefire way to make sure your product or business is talked about. The more your product is talked about and the more (hopefully) positive reviews you are receiving from the right audience, the more traffic that is guaranteed to come your way. For example, when watching a YouTube video, I am guaranteed to look for the discussed product or business if I like the sounds of it, especially if the link to the website is readily accessible in the video description. If you have a good product or business, there is virtually no way that hiring a content creator will not increase traffic to your website.
They will bring your target audience to you
When hiring someone to create content and marketing solutions that work, you must think about what they stand for—and who the target audience is. If you have hired them to create content for you on their own platform, you need to carefully examine their target audience. You are only going to want to hire somebody who appeals to the same demographic as you, as hiring someone with a different target audience will be, essentially, pointless. Doing your research and being particular about who you hire will save you from a lot of pointless advertising attempts. Hiring a content creator is really the best form of advertising because you are not only promoting your products by giving a visual, but you are telling your story and even giving a review and demonstration, all in one. Both blog posts and video content such as YouTube also help to personalize the product, adding real-life experiences and situations that might apply to your product or service. Once your potential customers can make a connection to how your business might benefit them, you are well on your way to making a sale. You are also more likely to get repeat customers this way, as social media influencers act as role models for their target audience. Whatever they’re continuously using, you can bet their followers will want to keep using it too.
It will keep your brand relevant
Let’s face it, hiring a content creator is possibly the most relevant way to advertise and grow your business in the 21st century. With regards to YouTube alone, over one billion hours of uploaded videos are watched on this platform every day, with over 1.9 billion registered users. Furthermore, twice as many small- to medium-sized businesses have started advertising their business on YouTube since 2016. Today’s youth relies on the social media influencer side of content creators to get ideas about products or services they should be watching out for. They are much more likely to take interest in what a business has to offer if it’s relevant—their favorite social media influencer likes this product, so why wouldn’t they?
It’s a cost-effective solution
While different content creators will charge different rates (popularity, demand, experience), the amount of business that you may receive from just hiring one content creator could be substantial. Pick and choose carefully who you are hiring, and make sure you’ve made the right choice. Ultimately, you want to make sure that they have experience in appealing to or are personally in your target demographic, which it fits in with their own brand, and that they have proven access to a significant number of potential customers. If you select carefully, you can make wise choices that will benefit you the most in the long run, and it won’t cost you an arm and a leg. This will also cut down on your other advertising costs, as they will not be as high in demand.
If you own a business and have yet to hire a content creator for the very best content marketing for every blog post, social media site, or writing strategy, you are seriously going to want to jump on this bandwagon. There are so many reasons to hire a content creator and, odds are, you won’t be able to think of a good enough reason not to!