What is a Niche Website?

February 8, 2018
February 8, 2018 Madeleine

Since the introduction of the World Wide Web to the general public in 1991, almost everyone now has access to the Internet, blog posts, and social media on a regular basis. For many people, the Internet is nothing more than another daily tool to use.  For others, it may still seem like a novelty. However, those numbers are declining as fast as technology and social media is advancing.

The Internet is growing exponentially with new websites being added every second. Generally, websites are created either to sell a product or service or to supply information. While there are hundreds of tactics splayed all over the Internet when it comes to selling, there’s not so many when it comes to displaying information, so that’s what this article is all about.

What is a niche website?

One of the most effective kinds of informational websites out there is a niche website. You’ve probably heard the term thrown around before but may not have been too sure about what it really meant. Let us clear that up for you. Building a niche website is one that focuses on providing a narrow group of people—a micro niche market—with specific information, keywords, and affiliate programs. Think of niche website ideas as essentially helpful sites that are packed with quality content for the target audience to enjoy and to increase traffic. The information that’s included in these sites will often help readers answer any questions they may have on the subject or solve a problem.

What makes niche websites so effective?

One of the reasons as to why niche marketing with affiliate links are so effective is that they have very niche market information in one convenient location. People that visit niche sites, generally already know what they’re looking for. And, because the information on the site has been carefully selected to cover a niche and not the whole general subject, it shouldn’t be too hard for them to find what they need.

Finding your niche

If you are thinking of building your own micro niche blog site or website with targeted blog posts and affiliate marketing ideas that are ideal for the target audience, it’s important to do your research first. While it’s important to find and build a niche that interests you, there’s no point in choosing something that’s too obscure. This will significantly limit the number of people that will visit your site. Some niches are better sellers than others and will always increase traffic, simply because they appeal to people’s wants and needs. If you want a niche that’s going to give you the best chance of success the following are some of the most popular niches on the internet at the moment:

  • Health and fitness.

    More and more people are taking their health seriously these days compared to 50 years ago. Dieting, exercising, and healthy eating are becoming the norm. Alternative medicines and remedies are also becoming more popular. There may be a lot of competition in this sector, but because it’s so big just a small slice of the market is all it takes to make a healthy internet business.

  • Beauty.

    This is another very popular market at the moment and ties in a little with the health and fitness sector. People like to look good and they don’t mind spending the cash to achieve this. Women especially are often on the hunt to reverse the signs of aging and have younger, more vibrant looking skin. It’s estimated that by 2019, this industry will have grown to almost $200 billion in annual sales.

  • Technology and gadgets.

    Who doesn’t like to have the latest new technological toy? This market is far more popular for men than it is women, but don’t let that deter you in any way as there’s huge money to be made in this sector. Through an affiliate program such as Amazon, you could offer reviews on the latest technology and gadgets with a link to buy the product. Once the sales go through, you get a slice of the profit.

  • Pets.

    For many people, a pet is considered to be a part of the family. And, because people like to look after them so well, there are a lot of pet-related products out there to review if you are thinking of going down the affiliate route.

  • Survival prepping.

    Where the other niches mentioned have been popular for a while, this one is still up-and-coming, which makes it the perfect time to get in there and make some serious cash. There are lots of products that fall into this category, nearly all of which can be found on Amazon. So, for that reason, you should have no trouble at all in making money in this area as an affiliate.

Pros and cons of building a profitable niche website

Before you start any venture or make any big decisions as to which areas could be a profitable niche website and earn a passive income, it’s always a good idea to weigh up the pros and cons. So, to give you a little more insight into just what to expect, have a quick glance at the following:

Pros

  • No previous knowledge required.

    You don’t need to be an expert to put together a decent niche site. It might take a while, but there are plenty of tools and guides out there to help get you going.

  • Low-cost initial investment.

    It costs very little to get a niche website up and running. Other than your time, the only other real cost involved is your hosting and domain fees.

  • Low maintenance.

    After the initial setup, maintaining a niche website couldn’t be easier. While it is good to do a refresh/update of your content every now and then, very little else is needed. You could literally sit back and do nothing while the cash comes rolling in. 

Cons

  • Setup can be a lengthy process.

    There’s no denying that the building of a niche website is tough. Not because any of it is particularly challenging, but because there is a lot to do to get things started. If you’re looking for something that will have you earning thousands every month, you need to put in the effort.

  • Lower levels of earnings.

    Because niche sites focus on a narrower range of people, the potential earnings are less than a non-niche site. And, if you are working as an affiliate, you may find the levels of commission you get to start with are relatively low.

Hopefully, by now, you will be much more clued up as to what a niche website is and how you can easily build your own. Once you know what you want and get the initial website in place you can make a lot of money from it. And what’s stopping you from starting another when that one’s in place? Absolutely Nothing! The more niche websites you have the more income you will potentially earn. So, what are you waiting for? Go and build your Internet empire!

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