Your company’s website is what draws in your audience. If your site contains a lot of sloppy writing, confusing content, or seems untrustworthy, you’re going to lose sales no matter how good your services or products are.

However, if your website contains great writing and provides quick information, you’ll be able to draw in a wide range of customers who want your products or services.

This applies to all websites, including ones about pets, health and wellness, finance, or e-commerce. It doesn’t matter what it is you’re trying to get across to your audience: if the work is sloppy, doesn’t make sense, or isn’t applicable to your site at all, you will lose business.

That is why we’re going to discuss what you should and should not keep on your site, and hopefully, give you tips on how to draw in and keep your audience!


Keywords are important when including written content on your website because they help customers find you when they do blind searches on the internet for content.

For instance, if you have a website devoted to pets and provide tips on how best to care for them, you might want to include keywords such as, “healthiest food for dogs” or “pet dental hygiene.” Your biggest goal is to include keywords that are relevant to what people will be searching.

However, you do not want to fall victim to keyword stuffing; this will make your content seem untrustworthy and sloppy. Search engines and human readers will steer clear of your content if they find that in your content you are overusing and cramming keywords into an article – it’s unreadable.

Try your best to include keywords for your content, but avoid overusing them, because you only need a few keywords to make your content stand out on search engines.


When writing content for your website, remember that your audience is looking for a quick read: not a novel. It would help if you always tried to cut down long paragraphs to make them more concise, 3-5 lines, and to the point!

If you’re writing an article about your finance business, you don’t want to have long and in-depth paragraphs discussing, for example, how interest rates affect your loans. Chances are your audience isn’t looking for an in-depth look at how their loans will be affected by the change in interest rates. Because of this, try to keep your paragraphs to the point and understandable for a general audience.

If you feel that a topic needs more information, then chop up your data to make it easier for your audience to digest! Again, they are looking for a quick and informative read, not a textbook.

Old Hyperlinks

Most websites will use internal links in their content to boost their searchability, provide more useful information about a subject, and increase page views and time spent on the site. While this might be so, old hyperlinks aren’t going to help you.

Every so often, you should go back to older content and double check that your links work and still provide enough information. You can even boost your search results by changing out old links for new links; this will also provide new information and keep your content fresh.

Changing out old hyperlinks can be tedious, but it’s a great way to boost your site views and even engage new audience members.

Delete Long Boring Intros

Creating proper introductions are hard. When writing content for your website you might not want to skip right to the point. Instead, you want to write background information and warm the reader up before getting to the main point.

However, many readers won’t stick around for all of that. The audience is looking for something to captivate their attention and give them answers right away.

Remember, your website isn’t a book, and your audience isn’t looking for complicated language or a slow, measured flow. They want something to give them answers, and you want them to buy your products or services.

If you don’t give your readers what they’re looking for in the first few sentences of your content, the reader will find answers somewhere else.

What you should consider doing is changing your intro sentences into something short and to the point. Our intro sentence is a good example. The first sentence of this article is, “You company’s website is what draws in your audience.” In that one sentence, we’ve told you why reading this article is important and brings the readers attention to what is going to be said.

The rest of the introduction expands on the first sentence by explaining how website content writing can be good, or bad, for your company’s business. It finally goes on to tell you why you need us because it doesn’t work for you just to want to do better. Instead, this article is telling you what you need to know.

Every single piece of content on your website should do this. If readers don’t know why they should invest their time in reading what you have to say at the beginning of your articles, they will go elsewhere.

A good rule of thumb is to remember to answer these questions in your intro:

  • How are you going to help the readers?
  • What are you going to try to teach them?
  • What goal are you trying to help them achieve?
  • Why should readers care about what you have to say?

If you can answer these questions in the first couple of sentences of your website content, you’ll be able to captivate your readers’ attention and, hopefully, get them to purchase your product or service.

Final Thoughts

Knowing what content you should keep or cut from your website can be difficult to figure out. That’s why if you follow the easy tips we’ve said here in this article, you’ll be able to draw in an audience and persuade them to purchase what you’re selling.

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