Your In-House Marketing Team

May 8, 2017
May 8, 2017 Madeleine

Your In-House Marketing Team

The heart and soul of a business lies in the content marketing strategy that your company relies on for success, especially in a world where communication is constantly changing and evolving. Content marketing provides a strategic approach to marketing that builds a valuable foundation of high-quality content and material that adds immense value to any business.

Content marketing strategies can be geared toward your prospective target audience, and our content marketing team can help ensure that the content you receive will be high on search engine results and extremely relevant and valuable for your website, products, and services. We will help propel your business forward toward your goals and success in your digital content marketing campaign.

Let’s take a closer look at content marketing and what it could mean for your business.

What is Content Marketing?

Content marketing is content creation and the sharing of this content with the goal of promoting a brand and stimulating interest in the business while increasing web traffic through blog posts, social media shares, and more. An effective content marketing strategy can be used to increase sales, review cost savings, and benefit the loyal customers your business already maintains.

Effective content creation requires idealization and research, and this is what our team of content writers at Content Refined are passionate about.

Affiliate Niche Sites

Finding a suitable industry niche for your website is important, especially if you are just starting out and dipping your toes in to test the online world. You want to be sure that you provide a clear and precise picture of what your business is and what it is that you are offering. An industry niche refers to the section of a market that you have identified with and has the content to reach that particular target audience.

Consumers are a part of a large world that consists of several different niche categories.

The best industry niche for your business is one that connects to people emotionally and is one that you are passionate about. You will begin to build your following online by providing the products and services that you can stand behind and that people will want.

Effective content marketing is a content creation strategy often used to create and distribute meaningful and relevant content that will appeal to your target audience. The high-quality content you receive will help define who you are as a business and will showcase what you are offering. To build your target audience, you will want to only provide your customers with high-quality content that is relevant, consistent, and valuable. Each word should add value to the reader, and it should answer questions that they may have while offering the relevant information to help them make better and more informed decisions.

Affiliate niche sites come after you have determined the theme for your niche site. Affiliate industry niche sites can provide your business with a source of income, as long as the content is related to the theme of your niche site and ranks high in the search results. Keyword research helps determine which search terms will be better for your business. The articles should include these keywords, and the content should be well thought out and executed, maintaining a consistent flow of valuable content and setting the appropriate tone for your target audience.

The ultimate goal of an affiliate industry niche and content creation is to persuade people to use your affiliate links to buy the products. The content should reach an audience that is interested in the product and who is searching for answers as well as other quality information. The content you provide, if exceptional, will be shared on social media and generate increased traffic for your website which will, in turn, provide your business with a larger reach to attract new and potential customers.

Niche keywords are helpful because they help a business to better communicate with their customers. If you do not optimize keywords, then you can potentially limit your business and stop yourself from experiencing increased growth and revenue. Keywords help to improve the interaction and engagement with the customers and provides better communication and offers insight. With this insight, you will be able to focus your content creation on what is going to better attract this target audience which will improve your web traffic exponentially.

A successful content marketing campaign can drive substantial results for a business when it can achieve the three keys to content marketing success: provide high-quality and useful content, consistent content creation, and provide a cost-effective solution to implement a successful content marketing strategy.

Your business should look toward selling value and building trust and good relationships with your customers to help ensure a repeat following, increased social media sharing, and more sales generation.

Your E-Commerce Site

E-commerce sites are changing, and sites that used to highlight more product and less content are now including more high-quality content to achieve a more focused content marketing strategy approach for their e-commerce site. If you are a business that is looking to expand and grow, then our content marketing team will help you create content that is engaging and fresh for existing readers and will help to attract new customers. You are always building relationships and trust and using a defined content marketing strategy that provides high-quality content will provide you with the reliable and authoritative voice you may be looking for to expand your business.

What are your content marketing goals regarding your e-commerce site? Do you rely on social media to get the word to your audience? Is the content on your site optimized to reflect the proper goals and brand of your business?

At Content Refined, our exceptional group of College and University trained writers, and our keyword teams work tirelessly to do the research and find which keywords will be essential for the on-page optimization of your e-commerce site. We will utilize these keywords throughout the content, and we will be sure to place them where they will have the most value and the biggest effect on your search results. The title, headings, and subheadings, introductory sentence, concluding paragraph, and anchor text are all areas we will optimize your content. We will not overuse keywords, and we never add fluff or filler. Every word we write provides value and quality.

What is SEO?

SEO, or search engine optimization, is a content marketing strategy that is focused on the visibility of your content in search engine results. Our content marketing team will strive to improve rankings, drive traffic, and increase search engine awareness. The majority of a website’s traffic comes from search engine results, so it is important that the content you use is unique and adds value to your website.

The best way to improve your ranking and increase your web traffic is by only publishing compelling and high-quality content, use the keywords that the audience is actively searching for, use references and social media links to drive traffic and be sure that the content is consistently fresh and up to date.

To do this effectively, you should know who your target audience is, know what your business is all about, and know the goals you have set in place for your business. Every SEO strategy should work in combination with an effective and basic content marketing strategy.

At Content Refined, our content marketing team will assess your current site, as well as competitor sites, using SEMRush and we can complete the keyword research for you. Then we analyze several competition links and content scores and work to raise these scores and improve the quality of the content. We will then create an action plan, complete with titles, so that you can see all the data we have collected on a spreadsheet and see how we will then execute our effective content marketing campaign for your business.

Your SaaS Business

A SaaS content marketing strategy can help generate leads for your business and fuel growth. The content you include on your website can be the deciding factor when a customer considers buying your products. A SaaS marketing strategy is a rapid solution that thrives in a quick-pace buying environment. SaaS, or software as a service, always depends on information. The information provided is used to generate back to the lead source of information, which is the SaaS product.

Most of the revenue from a SaaS business actually comes from their repeat and existing customers. However, if you can increase your customer retention, you can also increase your business’ profitability.

A SaaS marketing strategy focuses more on the “service” end of the spectrum. The front line of their service revolves around bloggers and blog posts, sales, help desk, and content marketers. Software and content marketing are always evolving so you want to be sure that you are taking full advantage of any SaaS content marketing strategies that you can get a hold of to build a solid core of exceptional service for your business and increase profitability by retaining customers and seeking out new customers.

A few benefits you can see with a SaaS content marketing strategy include relationship building, customer education, lead and online infographic generator, increased web traffic, lead nurturing, and brand awareness. Provide legitimate and valuable content for your audience, and you achieve the goals of your business.

Blog posts, infographics, case studies, and white papers are just a few examples of the types of content creation that can be used with a SaaS content marketing strategy.

Finding scalable customer acquisition marketing channels can be a challenge for any SaaS business. There are hundreds of different marketing strategies to choose from and your in-home content marketing team marketing can help implement these strategies. At Content Refined, we can be that content marketing team that can help you see your lowest CAC.

There are three stages involved with a SaaS content marketing strategy. These stages include awareness, target audience, and leads. When you begin to spread awareness, you are attempting to spread your message to gain a larger target audience. Blogging, improved content creation, and promotion are a few ways in which you can reach and engage your target audience and begin to build trusting relationships with them. When you gain the trust of your audience, they will be more likely to share your content across social media networks, and this will greatly help you to build a larger audience for your business.

The leads are what will help propel the growth of your business. Once you get the leads, it is important to expand your content and upgrade it so that your audience will keep going back to your site for the up to date information they are seeking. Upgraded content is also more likely to be shared across social media channels as well.

A SaaS content marketing strategy will help your site attract new users, build a more engaged target audience, and drive more leads.

So, what are you waiting for? Do you want to increase web traffic and experience increased and consistent positive growth for your company, while building trusting relationships with your audience? The Content Refined content marketing team is here to help you. We will take care of everything for you. We will create a plan, create great and high-quality content, and leverage full quality control tools like Grammarly and MarketMuse to ensure that you get the most high-quality content available. Finally, we will publish and promote the content including providing custom images, and promotion via your social networks, as well as finding opportunities for national publishers to feature your content and grow your target audience.

We also focus on your core strengths and white label reports and integrate them into your existing process and procedures. We are dedicated to driving results.

If you want high-quality content marketing that is done efficiently and effectively, then Content Refined will provide you with the positive and substantial results you deserve.