Outreach is the next step in the right direction for your business website. You will want to attract interest to your brand by giving people the desire to talk about your content. Content, not just on your website, but on social media, is going to be one of the top sources for customers and general site traffic. When other websites produce their content and include a backlink to your site, it builds your ranking with search engines.
As you begin to build an awesome outreach strategy, follow these five steps during every element of the campaign.
Use a Good Email Finder Software
One of the simplest ways to reach people is by emailing them. It is a lot more straightforward than strategically finding ways for people to happen upon your site in a search engine query. Emails go straight to the source and are more likely to produce hopeful prospects.
Establishing and executing an effective email outreach campaign will only come to pass if you find the best email addresses. Your list should exclude any emails that are out of date or that are not worth the initial connection, such as spam email addresses.
You might think that an email outreach campaign is spamming in itself, but it is not if you conduct the campaign correctly. To begin the search for the most promising email addresses, try using an email finder software. Sites like hunter.io and Vocus are a few of the best email finders out there, but there are countless others, as well.
Utilize ALL Social Media Platforms
Along with email, social media is a fantastic way to get in touch with people. Whether you are attempting to reach influencers on social media, business professionals, or just your target audience, social media is probably the fastest way to make new connections.
But how do you use social media once you have created an account?
You said it – Content!
The only way that a link prospect will take hold is if there is a general interest in what your business can provide. If your website is not interesting enough, people are not going to reference it. Use Facebook, Twitter, Instagram, and any other major social network that you can find to get the word out about your site. Create content with pictures, articles, blog posts, and other discussion-worthy material, and keep up with a schedule for posting.
Produce a consistent stream of content on all social media platforms and make sure to throw in some effective descriptions and comments that will guide viewers to your actual website. Include links, sale prices, and bits of information that will show the viewer what your site is all about. After all, getting people from the social platform and onto their browser to visit your website is the hardest part.
Scheduling Apps Are Your Friend
Scheduling apps act as a manager for all your social media accounts. They hang onto content for you, along with descriptions and other important information, until it is time to post. If you schedule content to release at a specific date and time, the app will submit the post automatically.
The social media management software could be useful for many reasons during an outreach campaign. First of all, you need content to post during the day and at night since there is clearly more than one time zone on the planet. It does not make a huge difference if you wish to post solely during the day, but it cannot hurt. Secondly, people recognize consistency.
Especially if you start to gain a huge following, those followers will only stay subscribed if you continue to post refreshing articles and interesting pictures at least several times a week, if not every day. Your number of followers plays hand-in-hand with visits to your website and page mentions.
Lastly, the more often you produce content, the more likely it is to be picked up by someone. Not only do people appreciate consistency, but they also love new and refreshing content. You may post every single day for an entire year before that one person sees something that interests them, and they include it in an article on a majorly popular website, but it will not happen if the content does not keep on rolling out.
Keep everything scheduled and organized using a scheduling app or social media management software. Try one of these scheduling apps for posting:
Create Quality Content
When businesses produce content that is too demanding or that spams with annoying information, it makes most people cringe, and there is no way they will make a backlink to your website. Sometimes businesses get by with less-than-amazing content, but that is because their product or services are number one in their industry.
If you cannot create high-quality content on your own, or you simply lack the time, then hire someone who can do the work for you. What you invest in content now could be the determining factor in the long-term success of your business.
Check Your Links!
After all the hard work you put into obtaining new backlinks and building your viewer base, the last thing you want is for a broken link to ruin a potential source for outreach.
The best way to avoid the problem is to make use of SEO link building tools. Most SEO software has a section of tools for link analysis, link building, sitewide auditing, and so on. With just a few clicks, you can check your entire site for broken links and the current level of incoming and outgoing links.
Putting in the work now will save you from stress later down the road.
During an outreach campaign, your strategy should focus on accessing backlink prospects through every mode of communication and providing those prospects with consistent, eye-catching, and creative content that ultimately leads them to your professional business site.
Remember to use as many social media platforms as you can, and constantly monitor emails sent to prospects.