Search engine optimization (SEO) is the method(s) in which online companies use to increase traffic to its website. However, it shouldn’t be confused with marketing. Instead, you can think of SEO as a type of Internet marketing that should be included in any online company's marketing strategy.
The importance of SEO
With competition as fierce as it is today, SEO is now more important than it ever was. Having an effective SEO strategy is vital for any business that has an online presence. When people use search engines, they’re more likely to choose results that appear within the first 5 suggestions on Google, Bing, or whichever search engine they choose to use. An effective SEO policy will make sure a business appears in that list (or close to it as possible). SEO is also very good for social promotion too. Those who find a company's website via Google or Yahoo are more likely to share it via social media channels such as Facebook or Twitter—and who’s going to say no to a bit of free marketing?
Different types of SEO
So, now you know what SEO is and why it’s so important to a business, it’s time to take a look at some of the different methods that can be used. There are two main categories of SEO:
This type of SEO involves optimizing the actual website in order to increase the level traffic. It’s essentially about making the site as search-engine-friendly as possible but requires constant revision of the site in order to maintain its ranking. There are many different techniques within on-page SEO that can be used to help. Below are a few of the more important techniques:
This type of SEO involves promoting the website via other channels. It relies on other web pages to get traffic to its site. Off-page SEO uses a combination of techniques in which to improve the website's position in the search engine results page (SERPs). Here are the most important ones:
Hopefully, you will now have a gained a deeper understanding as to what the difference between on-page and off-page SEO is and how it can help a business get more traffic to its website. The most effective SEO strategies are those that use a mixture of both on-page and off-page strategies. Promotion is a vital part of any business strategy and the more channels that are used in which to reach people, the higher the chance of success.