For those who are brand new to SEO, it can sometimes be frustrating to find the right tool to do the job. From terms like link building, referring domains, backlink analysis, rank tracking, and organic traffic, it’s easy to see how confusion occurs.

Moz and Majestic are two SEO tools that are available on the market. There are many differences between Majestic vs Moz pulls just a little further ahead as the best SEO overall SEO tool.

However, if you’re looking for a tool just used for backlinking, Majestic is the one to select. Let’s take a closer look at both SEO tools.

Moz started up as a company in around 2004. By 2008, they shifted to a complete SEO software development company. They have a full tool that provides several beneficial things. 

Moz Features


  • Website crawling
  • Search engine optimization
  • Keyword suggestion and keyword research
  • Link analysis
  • Educational information
  • Like all things that have benefits, there are also some downsides to it.


  • It is a subscription-based platform
  • If you’re not familiar with SEO, it can be tough to understand
  • Loads of depth for SMBs

Moz is highly recommended over the years. While it is still subscription-based, the price isn’t unaffordable. Moz is a very educational item. It is for not just the experts in the SEO field but beginners alike. When analyzing backlink data, Moz metrics, and other digital marketing information, users will instantly notice how clean the interface is.

All the data displayed makes it nice and easy to interpret. This data can also be used and applied to your marketing plans to increase results.

Moz is a powerful tool that provides users a lot of data, but it doesn’t exactly show everything due to a lack of power. When SEO professionals are looking into SEO performance and are doing an SEO audit, they want to know everything that’s going on.

In analyzing the quality of websites, it’s hard to hard the metrics that Moz provides. Moz has an explorer that will display keyword rankings, keyword difficulty, and pretty much everything you need to know about keywords.

Majestic doesn’t claim to be an item that can cover everything about SEO. It’s primarily a checker for backlinks that also has many benefits.

Stand Out Features


  • Display a backlink profile
  • Help you with external backlinks
  • Help you with external links
  • Provide a backlink audit


  • It’s primarily just a backlink tool
  • Might not be as flexible

Your objective will determine what product you will end up selecting. If your objective is focused on backlinks, then the Majestic SEO tool will probably best suit your needs. If you’re wanting a full SEO package at a decent price point, then Moz SEO software will most likely work best for you.

It’s good to look at where each product excels and where each one doesn’t measure up.

Majestic SEO tool

Scoring Of Majestic Vs Moz

If you’re strictly looking at the scoring on the two software packages, Moz is currently rated at 9.5 out of 10. Majestic is rated at 9 out of 10. If you’re looking at customer satisfaction, Moz also comes in at just 1% higher than Majestic.

The winner: Moz


Neither company has received any titular awards yet, so they are both equal in this category.

The winner: Tie

Pricing Comparison

The price of Moz software starts at $99 a month or $79 a month if billed annually, while Majestic SEO software starts at $49.99 per month for the basic package. Since each product has different functions, it’s challenging to select a product based on price.

Moz is a full SEO package, so there is no surprise will be a little higher. Majestic is mainly a backlink analysis tool. Since pricing is such a big part of it, let’s look further into the costs of each package.

Majestic Lite Package – $49.99/month billed quarterly or $79.99 a month

What are some features of the lite package?

  • You’ll be limited to 1 user
  • 1 million analysis units
  • Fresh index
  • Site explorer
  • Trust flow
  • Campaigns
  • Bulk backlink checker
  • Topical trust flow
  • OpenApps

Majestic Pro Package – $149.99/month or $99.99 per quarter

What are some features of the pro package?

  • Access to all of the features that lite has
  • 1 user
  • 20 million analysis units
  • Search explorer
  • Custom reports
  • Historical index
  • Raw data exports
  • Comparable site analysis
  • History of flow metrics
  • Share campaigns
  • Clique hunter
  • Network neighborhood
  • Business profile
  • Keyword checker
  • Toybox
  • Backlink history
  • Email alerts
  • Full API – $399.99/month
  • What are some features of the full API package?
  • You’ll get everything that the pro package offers
  • 100 million analysis units
  • Customized monthly data applicable to you
  • OpenApps

Moz Standard Package – $99.99/month or $79/month if billed annually

Moz Standard PackageWhat are some features of the Moz standard package?

  • Five campaigns
  • A total of 1,200 keyword rankings
  • Mobile rankings
  • 100,000 pages crawled per week
  • Five on-demand crawls
  • Five keyword lists
  • 150 keyword queries a month
  • 10,000 rows per keyword query
  • Five keyword lists
  • 100 keywords per list
  • 5,000 backlink queries per month
  • One link tracking list
  • 100 links per each list
  • 200 rank checker queries a day
  • Unlimited on-grader reports
  • Unlimited scheduled reports
  • 24/7 customer support
  • Onboarding session

Medium Package – $149/month and $119 Billed Quarterly

The medium package doubles the standard package by 1.5 times for each feature. For example, You’ll be getting ten campaigns instead of five.

Large Package – $249/month and $199 Billed Yearly

The large package multiples all of the features by another 1.5.

Premium Package – $599/month and $479 billed yearly

The premium package multiplies all of the features by another 1.5

As you can see, Moz appears to have a couple of more packages available depending on your needs. It means that businesses and customers can have a little more flexibility if they are quickly upscaling.

The winner: Moz

Pricing Model

Each of these products has a similar pricing model that they pick. Both are based on monthly payments, but Moz goes by an annual subscription while Majestic is based on a quote or quarter billing. Some people like a quote based on their needs, so they might choose Majestic.

If you’re a customer that prefers an annual payment, then that might suit some better, as well.

The winner: Tie

Features Of Each

Features Of Each

If you’re looking at a full list of features that each product will provide, then you will see vastly different results because each product serves a different purpose.

Moz Features:

  • Global track ranking
  • Search visibility scoring
  • Competitor analysis and track ranking
  • Local rankings
  • Mobile rankings
  • Universal rankings
  • Enhanced search rankings
  • Intuitive suggestions
  • Moz metrics
  • Volume estimates
  • Keyword search
  • SERP analysis
  • Link profile analysis

Majestic Features

  • Fresh index
  • Open site explorer
  • Trust flow
  • Campaigns
  • Backlink checker
  • Topical Majestic trust flow
  • Historical index
  • Raw data exports
  • Custom reports
  • Comparable site analysis
  • Flow Majestic metrics history

What About Integration?

Moz is an open API system. This means that you’re not able to connect it to another third-party application. With Majestic, you can integrate it into:

  • BuzzSumo
  • PiwikiPRO
  • Web CEO
  • Covario

The winner: Majestic

What Languages Are Supported?

Moz only supports English while Majestic supports English, Dutch, and Polish.

The winner: Majestic (If you’re Dutch or Polish)

What Devices Can the Software Run On?

The useability of software across different devices is a big thing when it comes to SEO. Not everyone likes hauling around their laptop wherever they go, and with all of the back and forth integration between operating systems nowadays, cross-device portability is a huge factor.

Available Devices for Moz:

  • Windows
  • Mac
  • Web
  • Available Devices For Majestic:
  • Windows
  • Linux
  • Android
  • iPhone/Ipad
  • Mac
  • Web

The Winner: Majestic

Moz Vs Majestic

Moz is a different tool than Majestic. While they both sometimes serve similar purposes in the SEO realm, Majestic is primarily focused on SEO through backlinking while Majestic is more of a complete package.

When things come in a complete package, they usually do an average job at a lot of those things, but when a package is focused on one thing, they usually excel at that one thing.

If your focus is on SEO through backlinking, choose Majestic. 

If you want a full SEO package that has many functions, choose Moz.

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