Content Upgrade is a piece of content or information that you offer to your readers to entice them to supply their email addresses. Maybe you have a blog or a product that you are trying to sell. It can also be used to increase traffic on your website or blog.
When writing blogs, it is not just about the social shares or likes you receive on Facebook, but you also want the attention of your target audience or buyer. To get this, you need to grow that email subscriber list and content upgrades can help you.
I know you have heard it before, this can help/that can help, so why should you listen now? Well, take a few minutes to read this article, and let me know if you think this can help your landing page grow.
A content upgrade can help you convert readers of your blog to subscribe to your email. Having your messages in your audience’s inbox can gain readers or customers. However, there are other types of Content Upgrades that help. Are you ready to see some content upgrade examples? Let’s dive into the list.
A Cheat Sheet
It is like a guide on how to get things done. So if you are writing a blog about puppies, you could create a page on all the supplies someone needs before bringing home their new puppy.
List of Resources
Make a resource library with all the tool links so your reader doesn’t have to search for them. Then make this list available as a PDF version for easy downloading.
PDF Blog Post
A significant thing about this is if your readers find your blog post truly valuable, they will want to come back time and time again. All you have to do is download and save to PDF and provide it as an upgrade.
A checklist is ideal if you have a how-to guide, or your blog is over 4000 words. If you are teaching someone how to play hockey, for example, you could have a checklist with the rules of the game.
Video or Audio Recording
A video or audio could be important to some people. Some people learn or have a clearer understanding when they can listen to someone tell their story in a step-by-step guide. For example, baking a cake may be easier to explain in a video recording.
It is always a good idea to have something that your readers can print. This way, they could place it somewhere noticeable for them, perhaps on their wall, calendar, or a keepsake notebook. If your post is about eating healthy, then you could have a printable document with a list of healthy foods to buy.
Why not interview someone who is an expert in your niche? If you are writing about guitars, do a video recording of a guitar player showing some guitar notes and talking about the string instrument? Then you can offer this video on your blog as an upgrade.
This is an excellent way to draw in a subscriber!
Are you writing a series under an umbrella theme? If so, string together the series into pdf version and post this mini ebook as a content upgrade.
Free Stock Images
If you have a website for your photography, then free stock images of some of your photos will be a real bonus to offer your viewers. People are always looking for images for their blog posts, website, and so on. Downloading and making them available for content, an upgrade would be beneficial for you and your audience.
Transcripts for your podcast – a video show: When featuring interviews, podcasts, or videos in your content, offer a transcription of the recording as an upgrade. It does not take much time to do, and you can even hire a transcriber if you don’t know how or feel like doing it yourself. You can check out Rev and Fiverr for two great resources.
Assignments or Worksheets
If you are teaching something, create some homework that readers can download and apply some of their knowledge to.
Create a Bigger List
If your blog post is large, you could always cut the list in half and make a content upgrade out of that. Wow, that’s both simple and easy, isn’t it?
If you want the world to know your name, following these steps could help you get there.
American entrepreneur, Brian Dean, commented continual upgrades in content enabled him to boost the email conversion rate from 0.54% to 4.82%. It is a remarkable 785% increase.
Blogger Bryan Harris uses content upgrades in every one of his blog posts. He claims his opt-in rate usually falls between 20-30%. It will reach upwards of 62% for some posts.
If you are not taking advantage of continual content upgrades, you’re going to fall behind. With the information I gave you on this topic you don’t have to worry about upgrades being difficult.
By now you know where to start. You have learned that content upgrade is a bonus content offered in exchange for expanding an email list. You can make a content upgrade from your most popular post or write a new one. It is that easy. So, what are you waiting for? Get started?