Podcasts are huge these days. So huge in fact that it can be tough to tell the good from the bad. There are podcasts on any sort of topic you can think of, but for this article we’re going to be focused on one topic – content marketing.
This article is about giving you a list of our choices for the top 20 content marketing podcasts. There is something for everyone on this list, they all present themselves in their own unique way and cover their own unique subject areas.
Content marketing is a diverse and growing field and these podcasts reflect that. But if you’re looking for something to expand your knowledge or even just to listen for fun, then let’s get started on our list of the top 20 content marketing podcasts:
Marketing Over Coffee
Marketing Over Coffee is a marketing podcast hosted by John J. Wall and Christopher S. Penn. They focus on covering a very broad range of marketing topics, from tried and true marketing strategies to new marketing developments. As a content marketer, you will surely find many topics that pique your interest.
Each show is easily digestible, in 20 minute formats, and is meant to give you some quick tips and tricks for success in each area. They cover topics such as social networks, search marketing, email marketing, “old school” marketing techniques, and much more. New episodes every Thursday.
Mixergy
Mixergy is all about learning from people who have had success in marketing and beyond. In this podcast, Andrew Warner interviews top professionals with tough questions about what made them so successful and what got them to where they are. This is a great podcast for learning tips and techniques from people who have been there before. If you are an entrepreneur and struggling with what to do next, sometimes it helps to hear from people who have been in your shoes. It is fascinating and inspiring to hear what these people have to say.
Social Media Marketing Podcast
If you’re a content marketer, you know just how important it is to create and share content on social media. It is one of the most valuable places for people to find and share your content, and this podcast was created just for this. This podcast examines social media marketing in a variety of different ways. They survey the industry to find most common practices, identify new trends and tips, put the spotlight on successful companies, and interview experts in this field.
If you are a content marketer who knows how important social media is, then this podcast is a great resource for you.
Copyblogger FM
Copyblogger FM is a weekly podcast hosted by Sonia Simone. Each week she brings in a new expert to interview about emerging trends in marketing. As a content marketer, this podcast focuses on all the trends and all the topics you need to know about. This includes email marketing, conversion optimization, SEO, and much more. This is a great podcast for a content marketer who struggles to keep up with this fast-paced industry. Each week Sonia gives you a new tip for success.
Duct Tape Marketing
Duct Tape Marketing is a company that is all about Marketing Strategy Implementation, and their podcast was created as an extension of this type of work. The Duct Tape Marketing podcast takes on all the marketing trends, and often presents it through the lens of some of the top leaders, influencers, and authors on the market. This podcast will bring you insight from a very broad group of people who have found success in marketing.
In content marketing, it is important to gain perspective from a diverse range of ideas and people, and this podcast will help you see those different perspectives.
HBR IdeaCast
The HBR IdeaCast is a podcast ran by the Harvard Business Review. This podcast is aimed at bringing you strategies and ideas from the leaders in business and management. As a content marketer, you will find a lot to love here. Also, because of the power of the Harvard name, they get a lot of cool guests and a lot of fresh perspectives. Not every podcast is focused on content marketing, but as a marketer you should be extending your knowledge to include many different topics.
Growth Marketing Toolbox
This podcast is all about growth marketing, and as a content marketer you surely know that growth marketing is key in any successful marketing plan. This podcast puts the focus on many of the trends, ideas, and new technologies within the growth marketing space. They often feature frequent interviews with leaders in this field.
If you are interested in learning more about the exciting world of growth marketing, then this is a great podcast to check out.
Content Inc.
Content Inc. podcast is hosted by Joe Pulizzi. Joe founded the Content Marketing Institute, which is the leading education and training organization for content marketing. In this podcast, Joe shares his wisdom about all things content marketing. It is quite obviously an excellent podcast for content marketers. You can stay on top of trends, learn about new strategies, and hear expert opinions from leaders in this field, including from Joe himself.
Unthinkable
Unthinkable is a podcast hosted by Jay Acunzo. This podcast is all about conventional thinking and the people who decided to question it and come up with a new way. Innovation is sparked this way, and Jay proves this through interviews with people that made it happen. So much of content marketing (or all marketing really) is about thinking outside the box, and this podcast will serve as inspiration that sometimes by doing that you will find a new level of success.
Marketing Companion
Hosts Mark Schaefer and Brooke Sellas host this marketing podcast, and have over 50 years of marketing experience between them. The goal of this podcast is to be the most entertaining marketing podcast out there. The hosts aim to bring you hilarious comedy alongside real and actionable marketing insights. If you are a content marketer and looking for a podcast that doesn’t take itself too seriously, then this is the one for you!
Marketing School
Marketing School is hosted by Neil Patel and Eric Siu, two of the most trusted names in internet marketing today. The Marketing School podcast covers a broad range of marketing topics from week-to-week, and many of the top trends in content marketing today. There is something here for every marketer, and the charismatic hosts make it an easy listen.
Online Marketing Made Easy
Amy Porterfield hosts one of the most popular marketing podcasts out there. Made for easily digestible listens that you can tune into over your lunch break, Online Marketing Made Easy covers a broad range of relevant topics for a content marketer. The aim of the podcast is not only to inspire you, but to give you the insights so that you can actually take action in profitable ways. It is a podcast for doers.
Creative Class
Creative Class is a podcast designed just for freelance workers! As a content marketer, it is very likely that you offer your services freelance, which makes this a great podcast for you. Creative Class is all about strategies, tips, new trends, new technologies, and anything up-and-coming in the freelance world. Episodes are short, roughly 15-20 minutes in length, and meant to inspire you to make the most of your freelance business, and keep steady growth in whichever area you pursue.
Digital Analytics Power Hour
This podcast is hosted by three experts and explores the growing field of digital analytics. Digital analytics is a growing and exciting field, and there are multiple relevant topics pertaining to this that will be of great interest to content marketers. An understanding of digital analytics is crucial to analyzing the various data and results that are necessary of a content marketer. What better place to learn this than from a panel of experts who cover a new topic every week.
Present Beyond Measure
Present beyond measure is a podcast that focuses largely on data. It mainly covers the topics of analytics, data visualization, and digital analytics. As a content marketer, these are three topics that are very relevant to you. A good content marketer uses digital analytics to analyze how various content performs, and how to optimize that content for better performance in the future.
This podcast comes out about once every three weeks, which speaks to the quality of research and depth of information you can expect from it. It also features interviews with experts in this field, and plenty of listener questions & answers.
The Blog Millionaire
As a content marketer, you are surely familiar with the lucrative potential in the world of blogging. This podcast focuses on how to grow a blog which generates traffic and, most importantly, makes you money. It covers how to create effective content, and share that content in a way that is effective in generating a large amount of traffic. The host of this podcast grew his blog from zero to over 2 million monthly visitors!
Perpetual Traffic
Perpetual Traffic is a weekly podcast from DigitalMarketer. It is hosted by Ralph Burns and Molly Pittman, two experts in this field. Perpetual Traffic covers many topics in digital marketing, including (you guessed it) how to drive and generate consistent traffic to your business. It covers many new trends, strategies, and tips for digital marketers. As a content marketer, you will surely find many useful bits of information on how to drive traffic with your content.
Masters of Scale
Masters of Scale is a podcast hosted by Reid Hoffman. Reid is a co-founder of LinkedIn and an investor at Greylock. This podcast is all about how companies scale. In each episode, Reid takes a look at a company and examines how they managed to grow their business to where it is today. It is a fascinating look at how some companies became the mega-giants that you see today. As a content marketer, it is a valuable look at the big picture of things. You will see how growth occurs, and how great strategy can lead to huge growth over time.
The Pivot: Marketing Backstories
The Pivot is hosted by Todd Wheatland. Todd is the Global Head of Strategy for King Content and the author of “The Marketer’s Guide to Slideshare”. Todd is clearly an expert in this field and uses this podcast to sit down with fellow marketers and find out what got them to their level of success. Todd knows the importance of telling a great story, and uses his interviews to not only get valuable insights into marketing and strategy, but also dive deep into each person’s real life story and what makes them unique.
If you are interested in learning about successful marketers beyond just their business stories, then this podcast is for you.
Content Jam: Content Marketing
Content Jam is a podcast all about content marketing. It is hosted by Andy Crestodina and Barry Feldman, and each episode takes a look at a new or established area of content marketing. As a content marketer, these are clearly the subjects you should be seeking to master. Each episode is short and easily digestible, and meant to provide real strategies and information to inspire you.
This podcast will keep you on top of the new or emerging trends in the exciting world of content marketing.
Conclusion
As you can see, there is a whole lot out there for content marketers when it comes to podcasts. In this article, we have attempted to give you an extensive list of the best podcasts out there for content marketers. This means not only understanding content marketing, but also marketing, strategy, and business concepts as a whole. You will find that the more well-rounded your knowledge becomes, the better you are at applying it to your work. These podcasts are here to inspire you, and also to provide you with a fun listen while expanding your knowledge.
