Every year, there comes a niche that takes over the market completely. A few years ago (by a few we mean a decade or so) it was all about social media and how it could boost sales and connect people.
Recently, it is all about drones, 3D printing,and survival. The reason they are called trends is that they come and go. However, some trends seem to have some staying power.
Trends like:
- Fitness
- Healthy living
- Romantic advice
- Saving money
You know, the sort of things that people need on a day to day basis. You might ask yourself, ‘why wouldn’t a blogger choose any one of these evergreen trends to focus on?’ It does make sense considering the fact that healthy living or the global wellness market is now worth $3.4 trillion!!
Yes, focusing on evergreen niches like wellness and romance is a great idea. The only problem is that a million other people have the same idea as you. This means that the competition in those niches is not only fierce, but it is also borderline insane.
You need to ‘niche down’! This means you need to find a sub-niche within the popular niches that haven’t been completely exploited and saturated. With that in mind, here are the top trending niches for 2018.
Trending Niches for 2018
The idea behind a trend is that it should be something that a substantial percentage of the masses is interested in or wants to learn. That is why some of the best trendsare mined from news articles.
For example, if you are a political writer, one of the best topics to focus on right now is the G7 and the ‘Trump-Kim Summit.’
While these make for great new cycles and might well be replaced by something else tomorrow, the truth is that a good percentage of the world will want to know more about these two things. Mostly because:
- They want to show-off and tell their friends how much they are ‘in the know’ about such things
- They actually want to learn how this will affect their day to day lives
- They want to learn the history of such things,so they have a better understanding of how the world works
Whatever the reason for someone being interested in any given topic, the more recent and relevant it is the more people will be interested in reading more about it. With that in mind, here are the most trending topics in 2018.
Legal Marijuana
Yes, it’s an ‘iffy’ topic,but shying away from it does no one no good. So far, nine states have legalized Marijuana, and another 15 are set to quickly follow suit. This is a hot-button issue,and those make for the best blog posts.
Creating a blog that offers all the information about weed and its legalization will definitely be a lucrative business model right about now.
Electronic Cigarettes
E-cigs or vaping is quickly taking over the world of smoking. This is mostly because most people try and fail to quit smoking and E-cigs present a wonderful alternative that is tar and tobacco-free (depending on the flavors you choose).
Creating an E-cigs platform is a wonderful idea especially in months like January when every smoker and their great grand-aunt are making resolutions to quit smoking.
Ketogenic Dieting
Dieting of any kind represents big audiences and big money. However, the health and fitness niche is extremely saturated and highly competitive. If you want to get a piece of that pie, you need to extremely niche down.
Picking a sub-niche like ketogenic dieting will give a chance to stand out from the crowd and garner some audience,and more and more people are quickly walking away from the ‘same old fads’ and looking to try out new things.
Virtual Reality
Another trend that is taking over! There is a whole list of virtual reality devices that you can buy now. This shows you how quickly this niche is developing and how popular it is becoming all over the world. You can ride the Pokémon craze that is, for some reason, not going away and build a blog for VR and related topics.
You can even tie in autonomous vehicles while you are at it. Virtual Reality seems to be the way of the future. Getting in now and establishing yourself as an industry authority will set you up perfectly for growth later.
How to make money online and how to save money
This is a niche that will always be popular because it is the one thing that 99% of the world wants to learn. The issue here is that this niche has been saturated with a myriad of blogs over the past few years. If you are to make a name for yourself, you need to find a sub-niche within it to focus on and create value for your readers. You could look at:
- Making money online
- Making money with no formal education
- Making money in your sleep
You could also focus on how to make money while saving money. Any idea that could help the regular Joe make a few extra bucks, or even a killing, would be greatly appreciated and trafficked. You just have to make sure that your ideas are not only practical but that they also actually work.
Personal Development
We all want to be better at what we do and who we are as people. This means that we are always looking for new ideas that can facilitate personal development. If you have ideas that have worked for you and can be replicated by other people, teaching your audience about those ideas could be a great way to make a name for yourself as a potential life coach. You could even charge for one-on-one sessions if you are really good.
Personal financing, exercising, gaming as well as LGBT are all very popular niches that will get you loads of traffic. The best ways to monetize these niches is to create products to sell, feature sponsored posts and use Google Ads to make money.
